Creative vs Strategy: What Difference Does Which Make?

For as long as I have been in advertising and brand communications, which is several decades, there has been a debate on which is more important: brand strategy or the creative idea. In other words, the message or how that message is communicated. I came across some international campaigns recently which brought up the question… Continue reading Creative vs Strategy: What Difference Does Which Make?

When Lady Courage Wields Her Pen

Let me start by confessing that I am embarrassed that it has taken me a year to read the books that I had bought last year, and write about them. There has just been so much to read through the year, that I kept putting off reading the books that I had bought at last… Continue reading When Lady Courage Wields Her Pen

Writings on the Wall #3: Museums

I recently read about the newly renovated - and partly rebuilt - Museum of Modern Art in New York in a New York Review of Books article and it said that the project cost US $ 450 million and is its third expansion in over 30 years. The newly expanded building (it now includes the… Continue reading Writings on the Wall #3: Museums

2019: The Year for Pellets, Pepper Spray and Protests

As we draw down to the end of the year, my memories of 2019 will be conflict, protest marches, pellets, pepper spray and tear gas. Hundreds killed too, as in the cities of Iraq over the past two months. It is over a decade since the financial crisis began. And it was believed to have… Continue reading 2019: The Year for Pellets, Pepper Spray and Protests

Life, As the Birds Would Have It

“Hope is a thing with feathers”                         -Emily Dickinson Emily Dickinson’s birthday just went by on December 10. And December is always the month for festive cheer and a little fun. So, I thought I’d share a little video I made in which the birds are counting on the hope, that one day, they get… Continue reading Life, As the Birds Would Have It

Made-in-India Slowdown Made to Benefit the Haves

I am sure nobody was surprised when news of India’s Q2 GDP trickled in a few days ago. It was anticipated that the slowdown will be worse than the previous quarter. In fact, I was surprised to hear business news channels breathing a sigh of relief that GDP growth rate hadn’t come in at 4%… Continue reading Made-in-India Slowdown Made to Benefit the Haves

India’s Farthest Frontiers Frozen in Time

On August 5, 2019, all clocks stopped in Jammu and Kashmir. Or so, it seemed. Time hasn’t moved since for millions in the state with the lockdown in the Valley well into its fourth month. Thanks to the abrupt and sudden abrogation of Article 370, life as the Kashmiris knew it, has come to a… Continue reading India’s Farthest Frontiers Frozen in Time

The Magical Surrealism of Italo Calvino

Having finished reading two of Italo Calvino’s books in quick succession, I have to say that I have been transported to a magical land. Invisible Cities and If on a Winter’s Night a Traveller are studies in surrealism that leave you suspended in space and time. Calvino is known to be a master story-teller, but… Continue reading The Magical Surrealism of Italo Calvino