Having concluded the marathon general elections in India just a few months ago which threw up a split verdict, one expected that the nation would quickly get down to business. To matters such as unemployment and inflation that need immediate attention as well as policies that will help revive private investment. Instead, we find ourselves… Continue reading The Circus-like National Discourse in India
In my previous blog post, I had written about the consumer durables industry and how it is cluttered and commoditised with very little brand differentiation. Well, the consumer electronics industry is one part of the large consumer durables category, and it is usually known to feature the latest technology in audio and video equipment, mobile… Continue reading Where is Brand Differentiation in Consumer Electronics?
When you consider that the Indian advertising and marketing industry is exploring a new system of consumer classification based on ownership of consumer durables according to Rama Bijapurkar who has written about it in her new book, Lilliput Land, which I have reviewed on my blog, it makes sense to look at the state of… Continue reading How Consumer Durables Can Avoid Commoditisation
There is no excerpt because this is a protected post.
After reading all three volumes of Mahatma Gandhi’s Moral and Political Writings edited by Raghavan Iyer, which belong to my aged father and about which I wrote a blog post not too long ago, I thought it’s time to read about his thoughts on Hinduism and women. The two slim books, What Is Hinduism? and… Continue reading Gandhiji, Hinduism and Women
The last of this year’s big elections are a few months away, and they will be the biggest one to watch as always. This is because what happens in America affects the entire world, especially on the economic front. The country is not only the world’s largest economy, but one with the largest influence in… Continue reading Why the American Economy Might Never Get What It Needs
We are in the midst of that time of the year, when the world decides to take a break from work. From our usual business and home routines. Summer vacations are a part and parcel of our lives from when we were little and had breaks from school. To spend time with family. To travel… Continue reading Discovering Our Solstice Selves in Summer
2024 happens to be an epic year of elections around the world. It is said that more than half the world will be electing their governments this year. If there is one thing they have brought into sharp focus once again, it is how divided we are as a people. This is not a new… Continue reading Extreme Divisions Fracturing Our World
The idea for this article was triggered by posts I have been seeing on LinkedIn about creative strategy. In these posts, they invite “expert answers” from industry professionals on various aspects of creative strategy. It is amazing that many people in the advertising, brand communications and marketing industries seem to think that it is a… Continue reading What is Creative Strategy?
There is no excerpt because this is a protected post.
Peripatetic Perch 