Brands and Customer Engagement

Recently, I have been sharing some of my thoughts and ideas on how brands can find ways to engage with their customers through the pandemic. And while many industries have been adversely impacted by the virus, some like the wines and spirits industry have been particularly hard-hit. They have been hit on several fronts: low… Continue reading Brands and Customer Engagement

How Ageing Brands Can Stay Relevant

It's finally time for me to write a post that is more closely related to my work. And I am conscious while writing this post, that I am something of an anachronism in today‚Äôs world of advertising and brand communications, where every brand is trying to woo the millennial. Having spent more than twenty years… Continue reading How Ageing Brands Can Stay Relevant