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This being the 12th of my Writings on The Wall posts means it completes a year. I raise a glass - actually a cup of coffee - to that. I just recently wrote on what wines and spirits brands can do to stay engaged with consumers and sell their drinks during a pandemic, in which… Continue reading Writings on The Wall #12: Beating The Lockdown Blues
The Covid pandemic continues to infect thousands of people every day around the world and take thousands of lives too. And even if lockdowns have been relaxed, in many places they are being re-imposed. At any rate, most people are now preferring to stay home for fear of contracting the virus. There’s one product category… Continue reading Festive Season Without the Spirit That Cheers?