Making Sense of the Millennial Myth

Millennials will go on to become the largest population cohort in the US this year. They’ve been bringing marketers and advertisers waves of excitement and anticipation, as the largest consumer group. They’ve also been bringing them nightmares. Everyone is busy studying this group of youngsters aged anywhere from 16 to 34 who comprise such a… Continue reading Making Sense of the Millennial Myth

How Ageing Brands Can Stay Relevant

It's finally time for me to write a post that is more closely related to my work. And I am conscious while writing this post, that I am something of an anachronism in today’s world of advertising and brand communications, where every brand is trying to woo the millennial. Having spent more than twenty years… Continue reading How Ageing Brands Can Stay Relevant