I have been writing on the travails of the advertising industry on my blog for the past couple of years at least. These are based on my observations from the outside, since my career in advertising in India was wrecked over two decades ago by unprofessional organisations. These problems have now reached an existential crisis… Continue reading How the Advertising Industry Can Reinvent Itself
The festive season is already upon us in India. From Janmashtami - that celebrates Lord Krishna’s birth – which just went by, to Diwali and Dussehra and to Christmas and New Year, accompanied by the wedding season, India is meant to be in a festive mood for more than half the year. It is a… Continue reading Does India, the Land of Festivals, Lack Imagination?
In line with the theme of innovation that my blog is celebrating this year, I had thought of how companies and brands can address global issues and build their brands at the same time, in an earlier post where I had shared my thoughts and ideas on Absolut Vodka. I had said that very few… Continue reading Brands Addressing Global Issues – Part 2
As I’d written in my Owleye column this month, there are plenty of global summits and conferences this summer and all the way up to the new year. It makes sense at a time of heightened conflicts and geopolitical tensions, not to mention wars. In a year where my blog is celebrating 25 years of… Continue reading Brands Addressing Global Issues – Part 1
Having just read the book, HBR’s 10 Must-Reads on Strategy, that I ordered from Amazon India, I am once again reminded of how central brands are to strategy. Not merely product brand strategy, but to corporate strategy. It’s something I have been thinking about for the past couple of decades that I have been unemployed,… Continue reading When Brands Can Guide Strategy and Execution
Time to turn my attention to brands once again, after all the chaos and confusion that Trump’s tariffs have caused from the start of this year. I must say, though, that if companies have to raise prices of their goods in the US and elsewhere, it ought to be because of a superior dimension to… Continue reading Hardwiring Brands into Products and Services
Last month, I shared my thoughts on how UNFCCC could leverage the power of a brand in its fundraising activity from the private sector for climate change. In that blog post, I shared my idea for a new product concept, its brand identity, as well as the brand strategy for building the new climate change… Continue reading Creating a Climate Change Brand for UNFCCC – Part II
I have begun the year by saying that 2025 ought to be the year for innovations, and my blog is celebrating 25 years of the 21st century which have really been all about innovations. So, how about I start with some innovations of my own? I had written at the end of last year a… Continue reading Creating a Climate Change Brand for the UNFCCC – Part I
The history of advertising and marketing is probably littered with scores of cases of companies and brands that began with a brilliant invention, but then petered out somewhere along the way. I have myself written about brands like Kodak, Nokia and Philips CDs in my older blog posts, and I am sure there are many… Continue reading Is Being a Pioneer Brand Good Enough?
Even in today’s fast-changing, tech driven world, we have several brands that are over a hundred years old in our midst. Often, we may not even realise they are that old. Brands age just like we do. Some manage to stay up-to-date and relevant to today’s consumers, while many others fade away or disappear from… Continue reading Reviving Hundred-Year-Old Brands and Making Them Relevant
Peripatetic Perch 