There has been a lot of discussion lately, at least in India, on whether brands should stay quiet during Covid or continue to communicate with their customers. I think much of the dilemma stems from the fact that certain industries have been hit so hard during Covid, either from pandemic fears or from the lockdowns… Continue reading Brands and Covid: Long Time, No See!
How do you teach an old dog new tricks? By subjecting it to experiments, of course. Perhaps the best known experiment in behavioural science – and the oldest trick in the book - is the Pavlov experiment, now considered standard in generating conditioned responses. Nowadays, behavioural economics, behavioural insights, behavioural tech are all the rage.… Continue reading Much Ado About Behavioural Insights
Recently, I finished reading Roland Barthes’ Camera Lucida, and I was overcome with a feeling of despondency. The book, which is all about the photograph, challenged many of my long-held assumptions and views about the visual image. Like Susan Sontag’s On Photography, it expresses strong views about the photograph, its message, the act of photographing,… Continue reading Life and Death in an Instant
Peripatetic Perch 