I have been writing on the travails of the advertising industry on my blog for the past couple of years at least. These are based on my observations from the outside, since my career in advertising in India was wrecked over two decades ago by unprofessional organisations. These problems have now reached an existential crisis… Continue reading How the Advertising Industry Can Reinvent Itself
It’s that time of the year again, when the world’s advertising industry flocks to Cannes to bask in the sunshine that the French Riviera offers as well as in the limelight of international awards for creativity. And as I had written last year, this year too Cannes seems to revolve around AI and more AI,… Continue reading Time for Advertising’s Seasoned Professionals to Save the Industry
How do you teach an old dog new tricks? By subjecting it to experiments, of course. Perhaps the best known experiment in behavioural science – and the oldest trick in the book - is the Pavlov experiment, now considered standard in generating conditioned responses. Nowadays, behavioural economics, behavioural insights, behavioural tech are all the rage.… Continue reading Much Ado About Behavioural Insights
While it has been several quarters (even years) of an economic slowdown in India, what is worrying corporate India now is that consumer spending is weakening. Seeing how a few companies are responding to the slowdown, I thought I must pen my thoughts on what companies can do to revive private consumption in this article… Continue reading Jazzing Up Consumer Spending to Beat Slowdown Blues
Peripatetic Perch 