I have begun the year by saying that 2025 ought to be the year for innovations, and my blog is celebrating 25 years of the 21st century which have really been all about innovations. So, how about I start with some innovations of my own? I had written at the end of last year a… Continue reading Creating a Climate Change Brand for the UNFCCC – Part I
It's the last day of 2024 and I thought I must share with all readers of my blog, the new brand identity I have created for Peripatetic Perch, even though I am not a designer or art director. As my blog goes into its seventh year in 2025, my new blog logo features a new… Continue reading New Year, New Blog Logo!
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It was reported at the start of this year that around half the world would be voting in elections around the world in 2024! While this is in itself an interesting fact, I think even more fascinating would be the long journey that democracy has made over the past many centuries and decades across many… Continue reading What Election Year 2024 Tells Us About the State of Democracy
As is usual in Goa, after the monsoon ends there is always plenty of autumn cleaning required in our flat to clear away the cobwebs, dust and fungus that settle during the rainy months. This time, in October, I was struck by thoughts and remembrances of my late mother, Shantha Sundaram, my aged father’s mother… Continue reading October, Autumn Cleaning and Remembrances
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It’s that time of the year. The festive season is here in India and soon, it will be around the world. The festive spirit is in the air and in many countries, it means partying, gifting and sharing good times together. Economically, it could also be just what the doctored ordered, at a time when… Continue reading A Holidays Campaign Idea for Pernod Ricard
As I shared on LinkedIn and Twitter, sorry X, sometime ago, I am busy reading Leo Tolstoy’s War and Peace these days, that my aged father gifted me in Goa for my birthday this year. I am on the second volume of the three-volume set, and since I don’t have a book to write about… Continue reading Cancel Culture of the High Low-Brow Kind
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In India, our festive season got off to a start last month with Ganesh Chaturthi and Onam, and there’s plenty more to follow. We always hear of companies talking about their plans for the festive season and how they intend to boost sales of their products through festive discounts. Even otherwise, we always hear businesses,… Continue reading The Festive Season Economy: Bargains, Bling and BOGOF
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