It wouldn’t be wrong to say that corporate India has had a good run for the past few years. Ever since the generous tax cuts given by the government in 2019, in order to boost investment, that is. We have yet to see the investment commensurate with such tax breaks, but that their earnings have… Continue reading Possible Reversals Ahead for India Inc
I must admit at the outset that I am new to social media, having been raised on a diet of traditional media as staples during my entire long career in advertising in India. That said, I have learnt a few things about the digital medium during a few freelance writing assignments from old Ogilvy colleagues… Continue reading Twitter’s Blues Not Just Its Own
In its second month now, the Russia-Ukraine war shows no signs of abating. In fact, it looks like it could drag on for months, if not years. It is already taking a huge toll on Ukrainian’s lives, their country, Europe and the global economy. I am not sure if the Western countries’ economic sanctions on… Continue reading Between Speeches and a Stalemate
Minouche Shafik’s new book, What We Owe Each Other: A New Social Contract seems perfectly timed, with the world teetering between the 2008 financial crisis and a global pandemic. The book is not written for the general reader, but I think that they too might like it. They would like it for her astute observations… Continue reading A New Social Contract for a New Kind of Economy
Many years ago, I heard great things about a book called Start-up Nation and so I finally decided to buy it from Amazon India and read it. It is a Council on Foreign Relations book co-authored by Dan Senor and Saul Singer, both of whom are Israeli Jews. Dan Senor is a senior fellow at… Continue reading A Breezy Tour of a Nation’s Chutzpah
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As the Covid pandemic wanes, one would expect most economies to recover faster. However, something called base effect prevents us from seeing better rates of growth. And so it is, with our economy in India. After the massive contraction in FY21, the first year of the pandemic, the economy staged an impressive recovery in the… Continue reading Can the Indian Economy Weather the Storms?
It is not that unusual or uncommon to find brands using a particular aspect or dimension of a country’s cultural heritage to build their brand image. Think of Scotch Whiskies or wines and there are many that leverage a nation’s culture to build their brand or an entire product category. I have shared my thoughts… Continue reading How Cultural Heritage Can Build a Brand
In today’s corporate world, well-diversified companies with interests in several businesses abound. It is part and parcel of most companies’ growth strategies. Yet, we also find cases of companies shedding non-core assets every decade or so, in order to improve their financial performance, but equally to focus on their core competencies. In fact, both sets… Continue reading What Makes a Well-integrated Corporate Brand
There is no excerpt because this is a protected post.
Peripatetic Perch 