Many months ago, I had written a blog post as well as a SlideShare presentation on Indian companies and brands in the global arena. In it, I had shared my thoughts on how many Indian companies had gone global in operations, but hadn’t done enough to build global brands yet. I had also shared my… Continue reading Tea Wellness as Part of Brand India
The Covid-19 pandemic hasn’t quite gone away yet and the global economy faces several headwinds going forward into the rest of this year and the next. Some of it is due to the hangover effects of the pandemic and others due to new challenges arising out of those. The main challenges to global economic growth… Continue reading After the Pandemic, the Rate Hike Stranglehold
In connection with my last blog post on brands in which I had written about how brands that take a long hiatus can make a comeback, I would now like to think and write about hugely successful brands that lose their way. Not that they disappear, just that they seem to be stuck in a… Continue reading Nothing Succeeds Like Success, Until You’re Lost
In my previous post on the Indian automobile industry, I had said that perhaps the time has come for the small, entry-level car in India to be reinvented. Runaway inflation in fuel prices as well as prices of vehicles have put these sub-compact and compact cars beyond the reach of ordinary, first-time car buyers in… Continue reading When Times Change, Technologies Change, But Brands Don’t
Regular readers of my blog probably know well by now that I don’t think the digital medium is suited to brand-building. At least not in its current form. I have written a few pieces on the subject already. And many might be wondering why I would even be remotely interested in writing about digital brands,… Continue reading Let’s Get Digital Brands Growing
President Joe Biden’s Indo-Pacific Economic Framework (IPEF) plan for reviving ties with the Asia-Pacific region is a PR ploy to paper over large cracks in the region in the recent past. Right from the pivot to Asia announced by President Obama’s administration in 2009, which led to the creation of the Trans-Pacific Trade Partnership (TPP)… Continue reading IFAFF Is What It All Amounts To
When reading newspapers or books or watching the news, we often come across the word development. It is a term so often used to mean growth, loosely speaking, that when attached to any other word, it takes on new meanings. Urban development, rural development, industrial development, sustainable development, etc. Then, of course, we have the… Continue reading Development and All That We Understand by It
There are many brands that we grow up with and are an intrinsic part of our lives. Some fade away into oblivion, but most stay around and strengthen their relationships with consumers. And even when we outgrow them, there is always another set of consumers to take our place. There’s a curious thing I observed… Continue reading Brands Relaunching After a Long Hiatus.
Since inflation is the most important topic of discussion these days across the world, I began to think about how that affects brands and how brands in turn manage inflation. Is there a connection at all, and if so, what are the different dynamics at work? Effects of cost-push inflation At the outset, all companies… Continue reading Brands and Inflation, What’s the Connection?
Since the 1990s, the world economy has been so used to growing along with China, that it’s almost impossible to imagine a world without the Chinese growth engine. That’s because the Chinese economy liberalized in the 1980s and began to trade and do business freely with the rest of the world. They became a member… Continue reading Growth Pangs Sans China
Peripatetic Perch 