In the days when loud, full-on advertising and a host of other media content are beamed at you 24x7, including on social media, a media-shy brand sounds like an anachronism. Even more so, when it is a successful brand, highly regarded by customers worldwide and by discerning media channels. In fact, how many such brands… Continue reading Should Successful, Media-Shy Brands Advertise or Not?
In connection with my last blog post on brands in which I had written about how brands that take a long hiatus can make a comeback, I would now like to think and write about hugely successful brands that lose their way. Not that they disappear, just that they seem to be stuck in a… Continue reading Nothing Succeeds Like Success, Until You’re Lost