These days, there is a lot of discussion on rebranding, brand refresh and brand rethink in the advertising and brand communications industry. Not sure that is a good sign, because ideally brands ought to be consistent in their product offerings as well as in the way they relate to consumers. In fact, an article shared… Continue reading Rebrand, Refresh, Rethink – the What and Why of Change
With more state elections in India this year and then, the parliamentary elections next year, India is once more in election mode. Many are billing the assembly elections the semi-final before the finals in 2024. As far as the ruling BJP party is concerned, that could well be true. The first round of the semi-finals… Continue reading When Democracy Itself Becomes a Distraction
I have observed many new conscious biases and prejudices in the world of work for so many years now, that I wonder if this is just a trend or something more enduring. If it’s the latter, we ought to have reasons to be seriously concerned. It is recent, irrational and to that extent speaks of… Continue reading Colour-conscious, Are We?
My last blog post on brands was about brands that possess revival power and how to spot these wizard brands in your company’s brand portfolio. In that context, I had shared my thoughts and ideas on how Passport Scotch Whisky from Pernod Ricard can tweak its brand strategy and along with a new brand campaign,… Continue reading How a Brand Can Revitalise a Company
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It is that time of the year when we celebrate women around the world, as International Women’s Day comes around and it is also Women’s History Month in the US. A week ago, I shared a video that I made for International Women’s Day, as this year, it coincides with India’s festival of colours, Holi,… Continue reading Burning Out, Giving In, and What it Means to Be a Woman Professional
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Now that I have finally finished reading Michael E Porter’s The Competitive Advantage of Nations, I thought I’d write about its relevance in today’s globalized world. Like many business and economics books that I have been writing about recently, it wouldn’t be fair for me to review this book either, for the same reasons. I… Continue reading Porter’s Competitive Advantage of Nations in Today’s Globalised World
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We are still at that time of the year, when everyone is compiling lists. Lists of the best books of 2022. The most popular books of 2022. Critics’ choice of 2022. And when we have just waded through enough of those, it’s time for most anticipated books of 2023. Books to look out for in… Continue reading Why We Read and When It Matters
Peripatetic Perch 