We have all seen many businesses scale up and grow in their early years and become market leaders. That is to say they acquire the largest market share in the industry. That continues for a few years, or perhaps even decades, until they hit some kind of roadblock. The roadblock could be of many kinds,… Continue reading How Market Leaders Can Sustain Growth Against New Headwinds
I have worked in advertising all my life, as a writer. It is a business that requires creativity, good communication skills, as also an understanding of business. Most of all, it is a service business and a people-based one. If you can’t express yourself clearly and effectively, you’re in trouble. While I have been writing… Continue reading Advancing Human Connections Through the Spoken and Written Word
It is by now a well-worn cliché that India’s rich cultural heritage lives in her handicrafts. The skills of millions of artisans from all across our vast country go to make some of the most beautiful objects, or more accurately objét d’art. Many of these are prized, rare skills that go back several generations. A… Continue reading Elevating Indian Handicrafts into our Luxury Industry
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It must certainly be an eternity since I read a novel from the 19th century. My aged father had ordered a copy of Middlemarch by George Eliot from Amazon more than a year ago and I thought I must read it. I have already shared some of my observations about the book on social media,… Continue reading Trying to Find Meaning in Marriage, Money and Muddlemarch
As a postscript to my last blog post which was on how generative AI is here to threaten writers - at least in the advertising and brand communications industry - I thought I’d write a short piece in favour of human intelligence. From what tech evangelists have always told us, information technology is here to… Continue reading Take That, AI!
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Suddenly about two months ago, social media, including LinkedIn was full of posts about the promise and potential of ChatGPT, the generative AI platform from OpenAI. Most of the excitement stemmed from the fact that Microsoft was in talks to acquire OpenAI, the tech company behind ChatGPT, for an undisclosed sum. It is reported that… Continue reading Writing Under the Sword of ChatGPT
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These days, there is a lot of discussion on rebranding, brand refresh and brand rethink in the advertising and brand communications industry. Not sure that is a good sign, because ideally brands ought to be consistent in their product offerings as well as in the way they relate to consumers. In fact, an article shared… Continue reading Rebrand, Refresh, Rethink – the What and Why of Change
Peripatetic Perch 