Suddenly about two months ago, social media, including LinkedIn was full of posts about the promise and potential of ChatGPT, the generative AI platform from OpenAI. Most of the excitement stemmed from the fact that Microsoft was in talks to acquire OpenAI, the tech company behind ChatGPT, for an undisclosed sum. It is reported that… Continue reading Writing Under the Sword of ChatGPT
How many times during my career in advertising and brand communications, spanning several decades, must have I heard the debate over whether creating brand communications is an art or a science. It never ceases to amuse me, and yet, many a time, I have found it exasperating to explain even to fellow colleagues sometimes, that… Continue reading Brand Communications: Art or Science?
Peripatetic Perch 