Years ago, I had written a blog post on how being out of work for so many years in the advertising industry in India felt like being in exile. In exile with my own thoughts and ideas on brands, besides all the other subjects I write about on my blog. From the Indian and global… Continue reading What Cultural Hibernation Can Feel Like
Recently, I wrote a piece here on my blog examining how much had really changed in the way consumers make their brand purchase decisions in today’s world. And I concluded that while plenty had changed in the technology dimension of advertising and marketing, consumers still make their brand choice decisions the way they always have.… Continue reading Advertising and Media in The New World
There is no excerpt because this is a protected post.
Finished reading the second book that my aged father gifted me in Goa for my birthday this year. I hadn’t heard of the author or any of her books, even though she is supposed to be a Pulitzer Prize winner. Right from the start, Caste: The Origins of Our Discontents by Isabel Wilkerson struck me… Continue reading The Dangers of Supplanting Caste for Race
There is no excerpt because this is a protected post.
The last time I wrote about the global economy, I wrote about its fractious state, thanks to the geopolitical tensions all around. This time, I thought I would look at it from the multilateral institutions’ point of view and then share my own thoughts on where the global economy might be headed. As I write… Continue reading Global Economy Still Searching for Direction
This August I received two books from my aged father for my 61st birthday and one of them is Smoke and Ashes by Amitav Ghosh. He has written this years after writing the Ibis trilogy – a fictional account of India’s opium trade with China – which was well reviewed in the press at the… Continue reading Smoke and Ashes, And Parallels Too Many
In the old days when I was still a cub copywriter in the advertising industry in India – which is around 35-40 years ago – the prevailing marketing wisdom was that the consumer or customer is the one who makes the biggest decisions on brands. “Customer is King” was always heard at meetings, in conference… Continue reading Have Consumers Changed the Way They Make Brand Decisions?
There is no excerpt because this is a protected post.
For the past few years that I have been blogging, regular readers of my blog must have noticed my lamenting the lack of anything intelligent or thought-provoking to read. Most of my complaining has been about books – old and new – that unprofessional PR agency idiot bosses and their cronies in RK Swamy/BBDO Chennai… Continue reading When Prying into Writers’ Lives Passes Off as Literature
Peripatetic Perch 