It’s not exactly a New Year Resolution since I don’t believe in them. But I do intend to explore more on brands and brand-building in 2026, including mainly their connection and relationship with companies and with corporate brands. I have spent the past couple of decades thinking and working on brands – if only on… Continue reading 2026 The Year of Exploring Brands’ Corporate Connections
The festive season is already upon us in India. From Janmashtami - that celebrates Lord Krishna’s birth – which just went by, to Diwali and Dussehra and to Christmas and New Year, accompanied by the wedding season, India is meant to be in a festive mood for more than half the year. It is a… Continue reading Does India, the Land of Festivals, Lack Imagination?
In line with the theme of innovation that my blog is celebrating this year, I had thought of how companies and brands can address global issues and build their brands at the same time, in an earlier post where I had shared my thoughts and ideas on Absolut Vodka. I had said that very few… Continue reading Brands Addressing Global Issues – Part 2
As I’d written in my Owleye column this month, there are plenty of global summits and conferences this summer and all the way up to the new year. It makes sense at a time of heightened conflicts and geopolitical tensions, not to mention wars. In a year where my blog is celebrating 25 years of… Continue reading Brands Addressing Global Issues – Part 1
While the connection between product sales or revenue and corporate performance is obvious and better understood in the world of business, the connection between brands and company performance is not so clear. This is because it is not a direct one. A recent post on LinkedIn and a comment to the post – to which… Continue reading Exploring the Connection Between Brands and Corporate Performance
Since I have written about luxury car brands – Jaguar, Land Rover, JLR corporate brand and Porsche - on my blog before, I thought I’d turn my attention to mass-market popular car brands this time. Mass market and premium cars ought to constitute the most crowded of car segments in any country, I would reckon.… Continue reading How Popular Car Brands Can Maintain Their Edge
Hello readers. In the New Year of 2024 that has just begun, I have four new blog videos to share with you. Videos that I made on the various dimensions of my blog that has just gone into its sixth year! These are the nuanced analysis that goes beyond news, nuanced and well-considered viewpoints on… Continue reading Four New Blog Videos to Start 2024
With all the excessive focus on technology in the times that we live in, it’s easy for companies to lose sight of brands, and consumer connection. These days particularly AI is the focus of so much attention, that I fear at least my industry of advertising and brand communications is getting carried away by all… Continue reading Technology or Brand, Which Comes First?
We have all seen many businesses scale up and grow in their early years and become market leaders. That is to say they acquire the largest market share in the industry. That continues for a few years, or perhaps even decades, until they hit some kind of roadblock. The roadblock could be of many kinds,… Continue reading How Market Leaders Can Sustain Growth Against New Headwinds
There are times in every brand or company’s life, when it ages, or its audience ages, or the brand’s performance seems jaded and stuck in a rut. The reasons could be many. From the product’s features not keeping pace, to the market having outgrown the product, to stiff competition in the marketplace. We have all… Continue reading Spotting Brands with Revival Power
Peripatetic Perch 