It has often struck me as strange that the much-vaunted French luxury industry, a growing and sizeable part of the French economy, doesn’t include automobiles, especially passenger vehicles. Given their penchant for design, their understanding of exclusivity and luxury and their engineering prowess especially in aviation and high-speed rail, it is rather strange that they… Continue reading Why Do Cars Get the Cold Shoulder in French Luxury?
In this article, the second of the three Es that I referred to at the start of the year, I write about the Indian economy in the light of the Indian budget that was presented recently. The much-anticipated Indian Union Budget of 2022 has come and gone without any fanfare, nor any major controversy. This… Continue reading Murphy’s Law of Budget-Making in India
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The world’s largest economy and super-power par none. Bastion of laissez faire capitalism, where millions are made and lost each day. And a country that has taught the world all about brands and the art and science of building them. But why is America so terrible at building luxury brands? A Californian White Wine; Image:… Continue reading Why is America So Lousy at Luxury?
Big government is what The Economist told us to expect at the start of the Covid-19 pandemic in 2020. It anticipated greater government intervention, of course, as there should be in the case of a health emergency that Covid-19 has turned out to be. But it also anticipated government mandates, use of contact-tracing as a… Continue reading State vs the Market in a Pandemic Economy
While reading an article by Theodore Levitt titled Marketing Myopia, I came across a reference to Peter Drucker’s Principles of Management and Concept of a Corporation and I thought I must read them. Principles of Management was not available on Amazon India, but there was Practice of Management, also by him. Concept of a Corporation… Continue reading Peter Drucker and Today’s World of Work
In my last blog post on India, I had written about the three Es that we will have to watch out for in 2022. This article is on the first E: elections, with those on the economy and on engineering economic reforms following in subsequent months. The Omicron variant has set off the third wave… Continue reading Elections in the Midst of a Pandemic
I’ve never been one for New Year Resolutions, and as always, I don’t have any for this year. But I do have a small wish. Small, but deeply felt. And it has to do with what any individual would cherish most. Being oneself. The freedom to simply be who and what you are. Where’s the… Continue reading What I Wish For, Most This Year
In my last blog post on brands, I had written about brands having the ability to affect and influence companies’ operations at the corporate level, not merely at the marketing level. That is, if brands are used to determine and guide a company’s direction. If used strategically and imaginatively well, brands might even help reinstate… Continue reading How Brands Can Propel Business Strategy Forward
There is no excerpt because this is a protected post.
Peripatetic Perch 