Protected: Keeping the Cool, While the Heat Rages

There is no excerpt because this is a protected post.

Brands Relaunching After a Long Hiatus.

There are many brands that we grow up with and are an intrinsic part of our lives. Some fade away into oblivion, but most stay around and strengthen their relationships with consumers. And even when we outgrow them, there is always another set of consumers to take our place. There’s a curious thing I observed… Continue reading Brands Relaunching After a Long Hiatus.

Brands and Inflation, What’s the Connection?

Since inflation is the most important topic of discussion these days across the world, I began to think about how that affects brands and how brands in turn manage inflation. Is there a connection at all, and if so, what are the different dynamics at work? Effects of cost-push inflation At the outset, all companies… Continue reading Brands and Inflation, What’s the Connection?

Growth Pangs Sans China

Since the 1990s, the world economy has been so used to growing along with China, that it’s almost impossible to imagine a world without the Chinese growth engine. That’s because the Chinese economy liberalized in the 1980s and began to trade and do business freely with the rest of the world. They became a member… Continue reading Growth Pangs Sans China

India No Country for Working Women

For several decades we have known that India suffers from high unemployment, even when it was barely reported in the news. That’s probably because we didn’t even bother to measure it as a macroeconomic metric. And perhaps we assumed that in a populous country such as ours, unemployment is bound to be high. Drive down… Continue reading India No Country for Working Women

The Nutmeg’s Curse, of Colonisation and Capitalism

While I was still contemplating buying Amitav Ghosh’s newest book, The Nutmeg’s Curse, my father had already ordered it from Amazon India. Well, I’m not complaining. I greatly admire his writing, having owned and read several of his books, before I lost almost all of my books to termites at my parents’ flat in Goa.… Continue reading The Nutmeg’s Curse, of Colonisation and Capitalism

Possible Reversals Ahead for India Inc

It wouldn’t be wrong to say that corporate India has had a good run for the past few years. Ever since the generous tax cuts given by the government in 2019, in order to boost investment, that is. We have yet to see the investment commensurate with such tax breaks, but that their earnings have… Continue reading Possible Reversals Ahead for India Inc

Twitter’s Blues Not Just Its Own

I must admit at the outset that I am new to social media, having been raised on a diet of traditional media as staples during my entire long career in advertising in India. That said, I have learnt a few things about the digital medium during a few freelance writing assignments from old Ogilvy colleagues… Continue reading Twitter’s Blues Not Just Its Own

Between Speeches and a Stalemate

In its second month now, the Russia-Ukraine war shows no signs of abating. In fact, it looks like it could drag on for months, if not years. It is already taking a huge toll on Ukrainian’s lives, their country, Europe and the global economy. I am not sure if the Western countries’ economic sanctions on… Continue reading Between Speeches and a Stalemate