A few days after Trump’s 50% reciprocal tariffs on India – including penalty for buying Russian oil and defence equipment - went into effect, the country announced its GDP numbers for Q1 of FY26, and did they surprise us all. It was almost like a rejoinder to Trump calling India “a dead economy”. But trade… Continue reading Why The Indian Economy Needn’t Be Tarrified
Category: Uncategorized
Does India, the Land of Festivals, Lack Imagination?
The festive season is already upon us in India. From Janmashtami - that celebrates Lord Krishna’s birth – which just went by, to Diwali and Dussehra and to Christmas and New Year, accompanied by the wedding season, India is meant to be in a festive mood for more than half the year. It is a… Continue reading Does India, the Land of Festivals, Lack Imagination?
The State of Media Brands in the World Today
As an advertising professional who has been writing on brands as well as the economy, politics and business as well as culture on my blog, I thought I’d write about the state of the media around the world, as I see it today. I will not focus so much on the advertising aspect of media,… Continue reading The State of Media Brands in the World Today
Protected: Come September, Threats Et Al
Brands Addressing Global Issues – Part 2
In line with the theme of innovation that my blog is celebrating this year, I had thought of how companies and brands can address global issues and build their brands at the same time, in an earlier post where I had shared my thoughts and ideas on Absolut Vodka. I had said that very few… Continue reading Brands Addressing Global Issues – Part 2
What the Post Trump-Tariff World Economic Order Looks Like
It’s been a long time coming. From Trump’s first term in office as US President, when he waged a tariff and trade war targeted primarily at China, the world has been in a tread-and-trade-carefully mode. Now that he is back for his second term, he is doubling down on his unfinished agenda, of taking the… Continue reading What the Post Trump-Tariff World Economic Order Looks Like
Bolstering India’s Independence in Tariff Negotiations with US
It’s been six months and more since India had been anticipating increased tariffs on exports to the US in Trump’s new term as US president, and yet there was no reporting on it in the Indian news media, except to keep harping on the fact that India could attract 26% reciprocal tariffs. The Indian government… Continue reading Bolstering India’s Independence in Tariff Negotiations with US
Dalrymple’s Golden Road Dazzles, But Lacks Depth
At a time when India seems to be scaling new heights at least in GDP rankings globally, there couldn’t have been a timelier book on India and its place in the world than The Golden Road. William Dalrymple’s latest book, The Golden Road: How Ancient India Transformed the World attempts to tell the story of… Continue reading Dalrymple’s Golden Road Dazzles, But Lacks Depth
Protected: Summertime Blues Reading
Brands Addressing Global Issues – Part 1
As I’d written in my Owleye column this month, there are plenty of global summits and conferences this summer and all the way up to the new year. It makes sense at a time of heightened conflicts and geopolitical tensions, not to mention wars. In a year where my blog is celebrating 25 years of… Continue reading Brands Addressing Global Issues – Part 1










