I have been writing on the travails of the advertising industry on my blog for the past couple of years at least. These are based on my observations from the outside, since my career in advertising in India was wrecked over two decades ago by unprofessional organisations. These problems have now reached an existential crisis… Continue reading How the Advertising Industry Can Reinvent Itself
Category: The Whistle Library
Protected: Season’s Reading 2025!
Shattered Lands Surprises, Though Not Pleasantly
While reading Shattered Lands: Five Partitions and The Making of Modern Asia which my aged father gave me for my birthday this year, I was thinking that this is a book for international readers since the history of India’s partitions has been told many times. But through the first chapter itself, I was surprised to… Continue reading Shattered Lands Surprises, Though Not Pleasantly
Time Indian Cities Promoted Metro Rail Travel
It’s almost 20 years since I left New Delhi for my aged parents’ home in Chicalim, Vasco, Goa in October 2008. When I watch scenes of the smog-filled air in Delhi-NCR play out on English news channels at this time of the year, year after year, I count myself lucky to not be living or… Continue reading Time Indian Cities Promoted Metro Rail Travel
Protected: Counting Down to Year-End
Farewell to the Monsoon in Goa 2025
The IMD has announced the withdrawal or retreat of the South-west Monsoon for this year, and I thought I'd share a small and quick video I made to bid it goodbye. These are video images of the swaying palms next-door to our flat and the sea at Bogmalo Beach, which is not too far from… Continue reading Farewell to the Monsoon in Goa 2025
The Enigma of Arrival, a Departure from My Reading of Naipaul
I was reading a book by VS Naipaul after a really long time, when my aged father presented me with The Enigma of Arrival for my birthday last month. I was looking forward to reading it, since I hadn’t read this particular book before. Of course, I had the nagging doubt that unprofessional PR agency… Continue reading The Enigma of Arrival, a Departure from My Reading of Naipaul
Protected: Reading for The Fall Flux
Does India, the Land of Festivals, Lack Imagination?
The festive season is already upon us in India. From Janmashtami - that celebrates Lord Krishna’s birth – which just went by, to Diwali and Dussehra and to Christmas and New Year, accompanied by the wedding season, India is meant to be in a festive mood for more than half the year. It is a… Continue reading Does India, the Land of Festivals, Lack Imagination?
The State of Media Brands in the World Today
As an advertising professional who has been writing on brands as well as the economy, politics and business as well as culture on my blog, I thought I’d write about the state of the media around the world, as I see it today. I will not focus so much on the advertising aspect of media,… Continue reading The State of Media Brands in the World Today










