In a recent blog post, I had written that a necessary, even if not very engaging, part of building a brand is how it is valued. And I had promised to share some of my initial thoughts on the subject. As a writer in the advertising and brand communications industry who also happens to be… Continue reading Some Thoughts on Brand Valuations
As the Covid pandemic rages in India, one cannot help but think of how our leaders were gloating over having controlled the pandemic just a few months ago. In many other countries too, populist leaders - especially strongmen – were either in complete denial over the virus and contagion, or else were too absorbed in… Continue reading Ovid in the Time of Covid: Self-absorption
Over a year ago, when the Covid-19 pandemic which started in Wuhan, China, spread around the world, there were accusations targeted at China by the US and China retaliated with its own allegations. When all the accusations and counter-accusations had died down, countries began to close down their economies to focus on containing the spread… Continue reading Why Global Cooperation Is Fraying
There is no excerpt because this is a protected post.
As countries go in for mass vaccination drives, the hope is that they may soon be able to reopen parts of their economies that have been severely affected. Like dining, entertainment, travel and more. And while technology has certainly come to the rescue of many, allowing people to shop online, stream films and concerts, and… Continue reading Writings on The Wall #19: Dining Out
As the Covid-19 pandemic continues to rage around the world and millions continue to die, its effects on different sections of society are widely different. And even as vaccines roll out, access to them and the speed of vaccination programmes too vary widely across the world. Meanwhile, the economic impacts of the pandemic are making… Continue reading Ovid in the Time of Covid: Flying High
In recent years stakeholder capitalism has been the subject of much discussion among companies and in media. However, as I have written before, the idea was first introduced by Klaus Schwab of the World Economic Forum way back in the ‘70s. Still, it seems its time may have finally come, as a result of the… Continue reading Of Organization Cultures and Brands
It has been around three decades since Indian companies started going global. First, was the Aditya Birla Group, followed by the Tata Group, Mahindra, Godrej, Airtel, Reliance and many more. What does their internationalization tell us about their brands globally, and have they even begun thinking of themselves as multinational brands? The one strange feature… Continue reading Indian Brands in the Global Arena
I don’t know how many of us realize that we have already lived through a fifth of this century, mired in crises of one type or another. It all began with 9/11 in America which led to a series of ill-conceived wars in Asia. Then, we had the Great Recession from 2007-8 onwards from which… Continue reading Will the World Ever Rediscover Its Innovative Spirit?
The Indian Union Budget presented on February 1, 2021, by the Indian finance minister, Nirmala Sitharaman was unusual in many ways. For one thing, it was much shorter, as many commentators noted, and one of the reasons was that allocations for each Central Government scheme was not spelled out, as on previous occasions. Yet, on… Continue reading India Budget 2021: Spending Our Way Out of the Pandemic Economy
Peripatetic Perch 