Last year ended with the grand announcement that 2023 would be India’s presidency of the G20 group of countries. The Prime Minister unveiled a new logo for the G20 along with the theme of Vasudhaiva Kutumbakam, an ancient Sanskrit concept that stresses the oneness of all humanity. I remember writing about this concept in one… Continue reading India’s G20 Year
It has been around three decades since Indian companies started going global. First, was the Aditya Birla Group, followed by the Tata Group, Mahindra, Godrej, Airtel, Reliance and many more. What does their internationalization tell us about their brands globally, and have they even begun thinking of themselves as multinational brands? The one strange feature… Continue reading Indian Brands in the Global Arena
Peripatetic Perch 