Protected: Hurtling Towards Year-end

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Reading the Slo-Mo Global Economy

We’re into the last quarter of 2024, the year of anticipated slowdown in the global economy. While we’re still awaiting the September quarter GDP growth figures for major economies around the world, it might be safe to say that the worst has been averted. That there isn’t a recession waiting around the corner. A few… Continue reading Reading the Slo-Mo Global Economy

Is Being a Pioneer Brand Good Enough?

The history of advertising and marketing is probably littered with scores of cases of companies and brands that began with a brilliant invention, but then petered out somewhere along the way. I have myself written about brands like Kodak, Nokia and Philips CDs in my older blog posts, and I am sure there are many… Continue reading Is Being a Pioneer Brand Good Enough?

The Festive Season Economy: Bargains, Bling and BOGOF

In India, our festive season got off to a start last month with Ganesh Chaturthi and Onam, and there’s plenty more to follow. We always hear of companies talking about their plans for the festive season and how they intend to boost sales of their products through festive discounts. Even otherwise, we always hear businesses,… Continue reading The Festive Season Economy: Bargains, Bling and BOGOF

Mischief In the Name of Religion and Spirituality

I finished reading two more books in my aged father’s home library in Goa, this time on religion and spirituality. Actually, I read these before the two Gandhi books that I wrote about last month, but decided to write about them later. Needless to add, both these books on religion strike me as complete mischief… Continue reading Mischief In the Name of Religion and Spirituality

Pivoting To the New Economy

It is a couple of years since the world said goodbye to the Covid-19 pandemic and made an attempt to get back to business and revive economic growth. Admittedly, from all the reporting on business and economic news, we are still in a tentative soft-landing phase, and monetary policy is still in a wait and… Continue reading Pivoting To the New Economy

The Circus-like National Discourse in India

Having concluded the marathon general elections in India just a few months ago which threw up a split verdict, one expected that the nation would quickly get down to business. To matters such as unemployment and inflation that need immediate attention as well as policies that will help revive private investment. Instead, we find ourselves… Continue reading The Circus-like National Discourse in India

Where is Brand Differentiation in Consumer Electronics?

In my previous blog post, I had written about the consumer durables industry and how it is cluttered and commoditised with very little brand differentiation. Well, the consumer electronics industry is one part of the large consumer durables category, and it is usually known to feature the latest technology in audio and video equipment, mobile… Continue reading Where is Brand Differentiation in Consumer Electronics?

How Consumer Durables Can Avoid Commoditisation

When you consider that the Indian advertising and marketing industry is exploring a new system of consumer classification based on ownership of consumer durables according to Rama Bijapurkar who has written about it in her new book, Lilliput Land, which I have reviewed on my blog, it makes sense to look at the state of… Continue reading How Consumer Durables Can Avoid Commoditisation

Protected: Back to Business Reading

There is no excerpt because this is a protected post.