Even in today’s fast-changing, tech driven world, we have several brands that are over a hundred years old in our midst. Often, we may not even realise they are that old. Brands age just like we do. Some manage to stay up-to-date and relevant to today’s consumers, while many others fade away or disappear from… Continue reading Reviving Hundred-Year-Old Brands and Making Them Relevant
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Just finished reading an absorbing book on AI by one of its leading practitioners, and I was hoping it wouldn’t be one of those rapturous, ra-ra kind of books on the subject. Thankfully, The Coming Wave by Mustafa Suleyman, founder of DeepMind which Google acquired, and Inflection AI, isn’t one of those kinds of books;… Continue reading Can We Change the Direction of The Coming Wave?
In recent years, social media has come under a lot of flak for being platforms to spread hate and discord, bigotry and indeed, even misinformation. From Russian meddling in US elections and in Brexit through Facebook, to our own elections reaching a feverish pitch on social media and allegations of a child-lifting racket spreading like… Continue reading What It Means to Be a Network of Professionals
Since I have written about luxury car brands – Jaguar, Land Rover, JLR corporate brand and Porsche - on my blog before, I thought I’d turn my attention to mass-market popular car brands this time. Mass market and premium cars ought to constitute the most crowded of car segments in any country, I would reckon.… Continue reading How Popular Car Brands Can Maintain Their Edge
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In my previous blog post I wrote about how changes in politics and geopolitics the world over can impact the global economy this year and the next few years at least. Now that the Annual Spring Meetings of the IMF and World Bank have concluded, I thought I’d write about how they see the world… Continue reading The Global Economy According to The IMF and The World Bank
As India prepares to go to the polls tomorrow in the largest democratic exercise in the world, it might be time to also think of elections that have already taken place this year and the others yet to come. I am looking at it from the point of view of the larger political shifts that… Continue reading Where Geopolitics Can Take the Global Economy
I don’t know about you, but I don’t think political campaigning has reached this kind of feverish pitch and frenzy as during this 2024 parliamentary election in India. Most of it has to do with what else is happening around election time, I think. Such as ED and CBI interrogations and arrests of politicians most… Continue reading Media’s Role and Responsibility in Election Time
Sometime during the Covid-19 pandemic – not a great time for wining and dining, or travel and socialising – I had put my thoughts down on a corporate brand strategy for Pernod Ricard, the world’s No. 2 wines and spirits company. I wrote and shared this on my blog along with corporate campaigns for the… Continue reading Pernod Ricard and Seagram: Reconsidering the Brand Relationship
Peripatetic Perch 