As an advertising and brand communications professional who has been observing and working on brands for many decades, it strikes me that there are many industries and indeed companies in India that are ripe for market segmentation. In marketing, of course, that would mean tailoring specific products/brands to meet the specific requirements of select groups… Continue reading Market Segmentation: Different Strokes for Different Folks
In an increasingly polluted world of congested cities and long commutes to work, do luxury cars have a future? And as much of the world recovers from the Covid-19 pandemic and returns to work, will preference for private transport drive the growth of luxury cars, as well as all the others? We have seen the… Continue reading Ideas to Help Jaguar Leap into the Future
The occasion of India’s 74th Independence Day is a major milestone and I am sure it will prompt many articles, stories, films, songs, poems, speeches, etc on the subject. And so, it should, for it is no minor accomplishment. Guess what? As I typed the page heading “150th blog post for Peripatetic Perch” to start… Continue reading India at 75: Sisyphus in the Himalayas
I normally don’t write on fashion, but having created a brand campaign for a British brand of women’s clothing, I am forced to opine on the subject. It’s not that I don’t think about clothes and what we women wear, but I think it is largely a matter of personal choice and should be left… Continue reading What Women Wear to Office
It’s a year and a half since Covid-19 made its appearance in China and went on to ravage the world with amazing speed and virulence. China managed to control it effectively since they locked down Wuhan completely and prevented the spread of the virus while the infected were being treated. Other countries managed to control… Continue reading Road to Economic Recovery and Obstacles Ahead
I remember digital media being the shiny new thing on the horizon, the year Apple launched the iPhone and the smartphone era was born. That was 2007, and there have been plenty of disruption and changes since then. Much water has flowed under the digital bridge and nowhere more so, than in the advertising landscape.… Continue reading What the Digital Medium Needs, To Be a True Brand-building Medium
The idea of working on this retail brand struck me when I was reading The Economist online recently. Not a place where you’d expect to see an advert for M&S, but there it was. A typical catalogue-style advert of women’s apparel, staring at me on my computer screen. I couldn’t help but think what is… Continue reading Ways a British Retail Institution Can Remake Itself
It was hardly surprising that automobile sales started to revive worldwide, post the Covid-related lockdowns. That was in large part due to China’s fast recovery from the pandemic. In luxury automobiles particularly, the Chinese market has a huge effect, in addition to US and Western Europe. This, accompanied by a general preference for SUVs for… Continue reading Ideas to Help Land Rover Go Above and Beyond
While writing about brands and brand-building in recent months, it once again occurred to me how little advertising and brand communications agencies focus on building their own brands. We spend all our time and resources advising client organisations on the best way to build their brands and grow their businesses, but hardly care to build… Continue reading Let There Be Light!
The much-awaited GDP figures for India’s economy in the last quarter of the last financial year and for the full year are finally here. And while the immediate reaction seems to be one of relief, there is plenty to read between the lines. For the last quarter of FY21, the Indian economy seems to have… Continue reading Indian Economy and Covid Recovery All Slow Down
