After the highs of corporate earnings in the first half of 2022, we ought to be prepared for a more moderate showing in this, the last quarter of India’s fiscal year 2023. The slowing down or moderation in corporate earnings follows from a slowdown in economic activity, and especially due to the positive base effects… Continue reading What India Inc’s Earnings Tell Us About the Indian Consumer
You could say both of the Indian economy and you would be right. We are not merely the fastest growing major economy, we are also the most populous nation now, as the Financial Times recently reported. They said India is likely to overtake China as the world’s most populous nation sometime this month, or at… Continue reading World’s Most Populous Country or World’s Largest Market?
These days, there is a lot of discussion on rebranding, brand refresh and brand rethink in the advertising and brand communications industry. Not sure that is a good sign, because ideally brands ought to be consistent in their product offerings as well as in the way they relate to consumers. In fact, an article shared… Continue reading Rebrand, Refresh, Rethink – the What and Why of Change
I have observed many new conscious biases and prejudices in the world of work for so many years now, that I wonder if this is just a trend or something more enduring. If it’s the latter, we ought to have reasons to be seriously concerned. It is recent, irrational and to that extent speaks of… Continue reading Colour-conscious, Are We?
My last blog post on brands was about brands that possess revival power and how to spot these wizard brands in your company’s brand portfolio. In that context, I had shared my thoughts and ideas on how Passport Scotch Whisky from Pernod Ricard can tweak its brand strategy and along with a new brand campaign,… Continue reading How a Brand Can Revitalise a Company
India was late to the EV party, as it began its journey of electric mobility only in the past decade. It seems like it wasn’t a policy priority either for the Indian government, with our Roads and Transportation Minister, Nitin Gadkari once even quipping on a television news discussion, “What’s the hurry?” This, when the… Continue reading India’s EV Foray Running Out of Steam
There are times in every brand or company’s life, when it ages, or its audience ages, or the brand’s performance seems jaded and stuck in a rut. The reasons could be many. From the product’s features not keeping pace, to the market having outgrown the product, to stiff competition in the marketplace. We have all… Continue reading Spotting Brands with Revival Power
China has begun the New Year, 2023, by reopening its economy and freeing its people from the harsh Covid-19 lockdown conditions they had been under for the past couple of years. It had to happen sooner rather than later, I thought. Either the world’s second largest economy would cave in, forcing the government to abandon… Continue reading The Locked-Down Giant Awaketh
We should have seen it coming. The economic slowdown, after a couple of terribly volatile years, caused by the Covid-19 pandemic. While the first year of the Covid pandemic prompted strict lockdowns in many countries adversely impacting the services part of the economy, manufacturing chugged along, even if a little slowly. Thanks to that, international… Continue reading How Advertising Agencies and Brands Should Negotiate 2023
They say a week is a long time in politics, but what a tumultuous month or so it has been for Britain and the world. It was political upheaval and changes prompted by some very irresponsible economics. If one includes the leadership changes that went before this most recent one, Britain begins to resemble Italy.… Continue reading Britain’s Time of Reckoning
Peripatetic Perch 