Last month, I shared my thoughts on how UNFCCC could leverage the power of a brand in its fundraising activity from the private sector for climate change. In that blog post, I shared my idea for a new product concept, its brand identity, as well as the brand strategy for building the new climate change… Continue reading Creating a Climate Change Brand for UNFCCC – Part II
I have begun the year by saying that 2025 ought to be the year for innovations, and my blog is celebrating 25 years of the 21st century which have really been all about innovations. So, how about I start with some innovations of my own? I had written at the end of last year a… Continue reading Creating a Climate Change Brand for the UNFCCC – Part I
At the start of the new year as we wait for corporate earnings season to begin again, I thought it might be worth spending some time thinking about where the Indian economy is headed in 2025 and beyond. We tend to focus on headline GDP growth of the economy all the time, but rarely look… Continue reading Challenges For the Indian Economy in 2025
Since my blog is celebrating 25 years of the 21st century this year, and since the first 25 years of this century and millennium have been mostly about some astounding innovations – and disruptions – I thought it is only appropriate that my first blog post of 2025 be on innovations. While many of us… Continue reading Will 2025 Be the Year for Innovations?
It's the last day of 2024 and I thought I must share with all readers of my blog, the new brand identity I have created for Peripatetic Perch, even though I am not a designer or art director. As my blog goes into its seventh year in 2025, my new blog logo features a new… Continue reading New Year, New Blog Logo!
After Dubai, yet another oil rich country got a chance to host the UN Climate Change Summit or COP as it is known. I am not sure what the purpose of this is, but an obvious implication is that it would tend to limit conference discussions and deliberations, given that there would be resistance to… Continue reading Ideas for Garnering Private Climate Finance
It’s that time of the year. The festive season is here in India and soon, it will be around the world. The festive spirit is in the air and in many countries, it means partying, gifting and sharing good times together. Economically, it could also be just what the doctored ordered, at a time when… Continue reading A Holidays Campaign Idea for Pernod Ricard
While the connection between product sales or revenue and corporate performance is obvious and better understood in the world of business, the connection between brands and company performance is not so clear. This is because it is not a direct one. A recent post on LinkedIn and a comment to the post – to which… Continue reading Exploring the Connection Between Brands and Corporate Performance
The history of advertising and marketing is probably littered with scores of cases of companies and brands that began with a brilliant invention, but then petered out somewhere along the way. I have myself written about brands like Kodak, Nokia and Philips CDs in my older blog posts, and I am sure there are many… Continue reading Is Being a Pioneer Brand Good Enough?
In India, our festive season got off to a start last month with Ganesh Chaturthi and Onam, and there’s plenty more to follow. We always hear of companies talking about their plans for the festive season and how they intend to boost sales of their products through festive discounts. Even otherwise, we always hear businesses,… Continue reading The Festive Season Economy: Bargains, Bling and BOGOF
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