This month and the previous one in the New Year, Indian companies have been reporting their quarterly earnings for Q3 FY25. They have been along expected lines in the sense that they are much more muted than in previous quarters and years. Much of this can be explained by the effect of the Covid pandemic… Continue reading India Inc Caught Between Slowdown and Innovation Inertia
Category: Brands
Weak Economic Growth, Big Plans on the Anvil
Itโs been a long time since I last wrote on the UK and the EU economies, which was just around the time of their elections in 2024 and not since then have I considered how theyโre faring. Of course, France had its own very consequential election soon after the EU elections, and the big one… Continue reading Weak Economic Growth, Big Plans on the Anvil
Creating a Climate Change Brand for UNFCCC โ Part II
Last month, I shared my thoughts on how UNFCCC could leverage the power of a brand in its fundraising activity from the private sector for climate change. In that blog post, I shared my idea for a new product concept, its brand identity, as well as the brand strategy for building the new climate change… Continue reading Creating a Climate Change Brand for UNFCCC โ Part II
Creating a Climate Change Brand for the UNFCCC โ Part I
I have begun the year by saying that 2025 ought to be the year for innovations, and my blog is celebrating 25 years of the 21st century which have really been all about innovations. So, how about I start with some innovations of my own? I had written at the end of last year a… Continue reading Creating a Climate Change Brand for the UNFCCC โ Part I
Challenges For the Indian Economy in 2025
At the start of the new year as we wait for corporate earnings season to begin again, I thought it might be worth spending some time thinking about where the Indian economy is headed in 2025 and beyond. We tend to focus on headline GDP growth of the economy all the time, but rarely look… Continue reading Challenges For the Indian Economy in 2025
Will 2025 Be the Year for Innovations?
Since my blog is celebrating 25 years of the 21st century this year, and since the first 25 years of this century and millennium have been mostly about some astounding innovations โ and disruptions โ I thought it is only appropriate that my first blog post of 2025 be on innovations. While many of us… Continue reading Will 2025 Be the Year for Innovations?
New Year, New Blog Logo!
It's the last day of 2024 and I thought I must share with all readers of my blog, the new brand identity I have created for Peripatetic Perch, even though I am not a designer or art director. As my blog goes into its seventh year in 2025, my new blog logo features a new… Continue reading New Year, New Blog Logo!
Ideas for Garnering Private Climate Finance
After Dubai, yet another oil rich country got a chance to host the UN Climate Change Summit or COP as it is known. I am not sure what the purpose of this is, but an obvious implication is that it would tend to limit conference discussions and deliberations, given that there would be resistance to… Continue reading Ideas for Garnering Private Climate Finance
A Holidays Campaign Idea for Pernod Ricard
Itโs that time of the year. The festive season is here in India and soon, it will be around the world. The festive spirit is in the air and in many countries, it means partying, gifting and sharing good times together. Economically, it could also be just what the doctored ordered, at a time when… Continue reading A Holidays Campaign Idea for Pernod Ricard
Exploring the Connection Between Brands and Corporate Performance
While the connection between product sales or revenue and corporate performance is obvious and better understood in the world of business, the connection between brands and company performance is not so clear. This is because it is not a direct one. A recent post on LinkedIn and a comment to the post โ to which… Continue reading Exploring the Connection Between Brands and Corporate Performance










