While the connection between product sales or revenue and corporate performance is obvious and better understood in the world of business, the connection between brands and company performance is not so clear. This is because it is not a direct one. A recent post on LinkedIn and a comment to the post – to which… Continue reading Exploring the Connection Between Brands and Corporate Performance
As I shared on LinkedIn and Twitter, sorry X, sometime ago, I am busy reading Leo Tolstoy’s War and Peace these days, that my aged father gifted me in Goa for my birthday this year. I am on the second volume of the three-volume set, and since I don’t have a book to write about… Continue reading Cancel Culture of the High Low-Brow Kind
There is no excerpt because this is a protected post.
We’re into the last quarter of 2024, the year of anticipated slowdown in the global economy. While we’re still awaiting the September quarter GDP growth figures for major economies around the world, it might be safe to say that the worst has been averted. That there isn’t a recession waiting around the corner. A few… Continue reading Reading the Slo-Mo Global Economy
The history of advertising and marketing is probably littered with scores of cases of companies and brands that began with a brilliant invention, but then petered out somewhere along the way. I have myself written about brands like Kodak, Nokia and Philips CDs in my older blog posts, and I am sure there are many… Continue reading Is Being a Pioneer Brand Good Enough?
When I last wrote about the Israel-Hamas War, it was about ordinary Gazans being hounded out of Gaza. That was five months ago. In a mere 5 months, how much the war in the Middle-East has escalated and spread into a wider regional conflict is unbelievable! It is now a year since the Israel-Hamas conflict… Continue reading Free-for-all Wars with No End in Sight
In India, our festive season got off to a start last month with Ganesh Chaturthi and Onam, and there’s plenty more to follow. We always hear of companies talking about their plans for the festive season and how they intend to boost sales of their products through festive discounts. Even otherwise, we always hear businesses,… Continue reading The Festive Season Economy: Bargains, Bling and BOGOF
There is no excerpt because this is a protected post.
I finished reading two more books in my aged father’s home library in Goa, this time on religion and spirituality. Actually, I read these before the two Gandhi books that I wrote about last month, but decided to write about them later. Needless to add, both these books on religion strike me as complete mischief… Continue reading Mischief In the Name of Religion and Spirituality
It is a couple of years since the world said goodbye to the Covid-19 pandemic and made an attempt to get back to business and revive economic growth. Admittedly, from all the reporting on business and economic news, we are still in a tentative soft-landing phase, and monetary policy is still in a wait and… Continue reading Pivoting To the New Economy
Peripatetic Perch 