In recent years, social media has come under a lot of flak for being platforms to spread hate and discord, bigotry and indeed, even misinformation. From Russian meddling in US elections and in Brexit through Facebook, to our own elections reaching a feverish pitch on social media and allegations of a child-lifting racket spreading like… Continue reading What It Means to Be a Network of Professionals
In the old days when I was still a cub copywriter in the advertising industry in India – which is around 35-40 years ago – the prevailing marketing wisdom was that the consumer or customer is the one who makes the biggest decisions on brands. “Customer is King” was always heard at meetings, in conference… Continue reading Have Consumers Changed the Way They Make Brand Decisions?
I must admit at the outset that I am new to social media, having been raised on a diet of traditional media as staples during my entire long career in advertising in India. That said, I have learnt a few things about the digital medium during a few freelance writing assignments from old Ogilvy colleagues… Continue reading Twitter’s Blues Not Just Its Own
The Covid pandemic has cast such a long shadow over most of 2020, that as we near the end of the year I can't help but think of ways in which we can celebrate despite the virus. November seems to be the month for festivities of some kind in most parts of the world, from… Continue reading Writings on The Wall #14: Autumn Festivities
There has been a lot of discussion lately, at least in India, on whether brands should stay quiet during Covid or continue to communicate with their customers. I think much of the dilemma stems from the fact that certain industries have been hit so hard during Covid, either from pandemic fears or from the lockdowns… Continue reading Brands and Covid: Long Time, No See!
Peripatetic Perch 