The festive season is already upon us in India. From Janmashtami - that celebrates Lord Krishna’s birth – which just went by, to Diwali and Dussehra and to Christmas and New Year, accompanied by the wedding season, India is meant to be in a festive mood for more than half the year. It is a… Continue reading Does India, the Land of Festivals, Lack Imagination?
Time to turn my attention to brands once again, after all the chaos and confusion that Trump’s tariffs have caused from the start of this year. I must say, though, that if companies have to raise prices of their goods in the US and elsewhere, it ought to be because of a superior dimension to… Continue reading Hardwiring Brands into Products and Services
In my previous blog post, I had written about the consumer durables industry and how it is cluttered and commoditised with very little brand differentiation. Well, the consumer electronics industry is one part of the large consumer durables category, and it is usually known to feature the latest technology in audio and video equipment, mobile… Continue reading Where is Brand Differentiation in Consumer Electronics?
Peripatetic Perch 