It’s not exactly a New Year Resolution since I don’t believe in them. But I do intend to explore more on brands and brand-building in 2026, including mainly their connection and relationship with companies and with corporate brands. I have spent the past couple of decades thinking and working on brands – if only on… Continue reading 2026 The Year of Exploring Brands’ Corporate Connections
The festive season is already upon us in India. From Janmashtami - that celebrates Lord Krishna’s birth – which just went by, to Diwali and Dussehra and to Christmas and New Year, accompanied by the wedding season, India is meant to be in a festive mood for more than half the year. It is a… Continue reading Does India, the Land of Festivals, Lack Imagination?
In line with the theme of innovation that my blog is celebrating this year, I had thought of how companies and brands can address global issues and build their brands at the same time, in an earlier post where I had shared my thoughts and ideas on Absolut Vodka. I had said that very few… Continue reading Brands Addressing Global Issues – Part 2
While the connection between product sales or revenue and corporate performance is obvious and better understood in the world of business, the connection between brands and company performance is not so clear. This is because it is not a direct one. A recent post on LinkedIn and a comment to the post – to which… Continue reading Exploring the Connection Between Brands and Corporate Performance
While reading an article by Theodore Levitt titled Marketing Myopia, I came across a reference to Peter Drucker’s Principles of Management and Concept of a Corporation and I thought I must read them. Principles of Management was not available on Amazon India, but there was Practice of Management, also by him. Concept of a Corporation… Continue reading Peter Drucker and Today’s World of Work
Peripatetic Perch 