The Trump administration just announced a set of new reciprocal tariff rates for more countries and has set a new deadline of August 1, 2025 for these to take effect. It’s still early days, and it’s hard to tell their effect on consumer prices, on trade, and on consumption and economic growth, both in the… Continue reading Have Non-Tariff Ticket, Will Travel
In my previous blog post, I had written about airlines as world connectors, providing an important economic and cultural link between countries and their people. And in it, I tried to create and recommend a new brand strategy for British Airways, already an image-builder for Britain as well as a world connector. I had envisaged… Continue reading Airlines as Image-Builders of Countries
We think of airlines as transportation, and also in the context of tourism, but rarely as providers of international connectivity, as vital as telecommunications and the internet. And even more rarely do we think of them as performing an important economic function, not even in today’s globalized and highly connected world. They are critical not… Continue reading Airlines as Connectors of the World
It is not that unusual or uncommon to find brands using a particular aspect or dimension of a country’s cultural heritage to build their brand image. Think of Scotch Whiskies or wines and there are many that leverage a nation’s culture to build their brand or an entire product category. I have shared my thoughts… Continue reading How Cultural Heritage Can Build a Brand
Peripatetic Perch 