Just three years ago, at the start of the Covid-19 pandemic, many including The Economist were writing about governments getting bigger. Governments did indeed get bigger, as it was their responsibility to control the pandemic and provide relief to vulnerable families across the world. While the kinds of relief and stimulus packages differed from country… Continue reading What Ails Private Sector Investment?
You could say both of the Indian economy and you would be right. We are not merely the fastest growing major economy, we are also the most populous nation now, as the Financial Times recently reported. They said India is likely to overtake China as the world’s most populous nation sometime this month, or at… Continue reading World’s Most Populous Country or World’s Largest Market?
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These days, there is a lot of discussion on rebranding, brand refresh and brand rethink in the advertising and brand communications industry. Not sure that is a good sign, because ideally brands ought to be consistent in their product offerings as well as in the way they relate to consumers. In fact, an article shared… Continue reading Rebrand, Refresh, Rethink – the What and Why of Change
With more state elections in India this year and then, the parliamentary elections next year, India is once more in election mode. Many are billing the assembly elections the semi-final before the finals in 2024. As far as the ruling BJP party is concerned, that could well be true. The first round of the semi-finals… Continue reading When Democracy Itself Becomes a Distraction
A trilateral meeting in San Francisco made international news quietly, if that is possible, a few weeks ago. Australia, UK and the US, part of the trilateral group AUKUS, announced a nuclear-powered submarine that the US will help Australia deploy in the Pacific. The news died as quietly as it broke. Not too many seemed… Continue reading Aukus-Pocus and All That Quad
I have observed many new conscious biases and prejudices in the world of work for so many years now, that I wonder if this is just a trend or something more enduring. If it’s the latter, we ought to have reasons to be seriously concerned. It is recent, irrational and to that extent speaks of… Continue reading Colour-conscious, Are We?
As the world tries to get back to normal business after three years of a pandemic, it appears that people are in the mood to take to the streets and protest. From UK and France to Mexico and Israel, people are demanding their fair share of economic and political rights. Not content with all the… Continue reading Protests Around the World and What They Portend
My last blog post on brands was about brands that possess revival power and how to spot these wizard brands in your company’s brand portfolio. In that context, I had shared my thoughts and ideas on how Passport Scotch Whisky from Pernod Ricard can tweak its brand strategy and along with a new brand campaign,… Continue reading How a Brand Can Revitalise a Company
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Peripatetic Perch 