I have worked in advertising all my life, as a writer. It is a business that requires creativity, good communication skills, as also an understanding of business. Most of all, it is a service business and a people-based one. If you can’t express yourself clearly and effectively, you’re in trouble. While I have been writing… Continue reading Advancing Human Connections Through the Spoken and Written Word
It is by now a well-worn cliché that India’s rich cultural heritage lives in her handicrafts. The skills of millions of artisans from all across our vast country go to make some of the most beautiful objects, or more accurately objét d’art. Many of these are prized, rare skills that go back several generations. A… Continue reading Elevating Indian Handicrafts into our Luxury Industry
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It’s June 2023 and the third summer after Covid lockdowns were relaxed in most parts of the world, and when economies began emerging out of the pandemic crisis. It’s also the third year, therefore, of anomalies in economic data correcting themselves, thanks to base effects both positive and negative tapering off. They haven’t entirely disappeared,… Continue reading How the Global Economy is Recovering from Post-Pandemic Effects
The world’s largest democracy now actually has the world’s largest population to show for it. Over 1.4 billion people and 945 million registered voters, according to India’s Election Commission. Somehow an old Indian citizen and voter like me has been disenfranchised it seems– or so it appears to me – for why else would my… Continue reading The State of India’s Democracy
With the latest and the 15th season of the Indian Premier League having just concluded end of last month, I decided to give some thought to the IPL and the opportunities it presents for brand-building, at various levels. You could say that the game of cricket itself is something of a religion in India, and… Continue reading Indian Premier League and Opportunities for Brand Building
As a postscript to my last blog post which was on how generative AI is here to threaten writers - at least in the advertising and brand communications industry - I thought I’d write a short piece in favour of human intelligence. From what tech evangelists have always told us, information technology is here to… Continue reading Take That, AI!
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Suddenly about two months ago, social media, including LinkedIn was full of posts about the promise and potential of ChatGPT, the generative AI platform from OpenAI. Most of the excitement stemmed from the fact that Microsoft was in talks to acquire OpenAI, the tech company behind ChatGPT, for an undisclosed sum. It is reported that… Continue reading Writing Under the Sword of ChatGPT
I have been writing about EU’s CBAM on my blog ever since I read about it in The Economist, so it came as a surprise to me that CBAM is to go into effect in October this year. I had in fact, written after the climate summit at Glasgow, that it was disappointing to read… Continue reading Expand and Reform CBAM For the World
Peripatetic Perch 