Last month, I finished reading Salman Rushdie’s Knife, the book he wrote about the attack on his life in the US, having survived it. This book was sent through my younger sister, Bhavani, last year ostensibly for my aged father to read. Unprofessional PR agency idiot bosses have been meddling for decades now, with and… Continue reading Wielding the Pen on the Knife
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What a relief it was to have finished reading the epic war novel War and Peace by Leo Tolstoy! I was so happy to close the third volume shut that I shared a post on LinkedIn about how relieved I was. It took up my early morning hours – for that is when I do… Continue reading The War and Peace that Tolstoy Did Not Write
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As an old advertising and brand communications professional in India, I realise that I am writing this post at the time of year when companies gear up for annual appraisals, promotions, increments, etc. It’s a time when employees and company leadership take stock of people’s careers, how they’re faring, what areas of weakness if any… Continue reading What it Means to Be a Woman Professional Amidst So-called Entrepreneurs in India
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Last month, I shared my thoughts on how UNFCCC could leverage the power of a brand in its fundraising activity from the private sector for climate change. In that blog post, I shared my idea for a new product concept, its brand identity, as well as the brand strategy for building the new climate change… Continue reading Creating a Climate Change Brand for UNFCCC – Part II
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I have begun the year by saying that 2025 ought to be the year for innovations, and my blog is celebrating 25 years of the 21st century which have really been all about innovations. So, how about I start with some innovations of my own? I had written at the end of last year a… Continue reading Creating a Climate Change Brand for the UNFCCC – Part I
It's the last day of 2024 and I thought I must share with all readers of my blog, the new brand identity I have created for Peripatetic Perch, even though I am not a designer or art director. As my blog goes into its seventh year in 2025, my new blog logo features a new… Continue reading New Year, New Blog Logo!
Peripatetic Perch 