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Category: The Whistle Library
Creating Abundance in a Year of Slowing Economic Output
It sounds paradoxical to imagine creating abundance in what is likely to be a year of slowing economic output and growth across the world. We might possibly even be looking at a few years of slowdown, what with the Trump tariffs and the uncertainty surrounding them. But even in the face of slowing economic growth,… Continue reading Creating Abundance in a Year of Slowing Economic Output
Wielding the Pen on the Knife
Last month, I finished reading Salman Rushdie’s Knife, the book he wrote about the attack on his life in the US, having survived it. This book was sent through my younger sister, Bhavani, last year ostensibly for my aged father to read. Unprofessional PR agency idiot bosses have been meddling for decades now, with and… Continue reading Wielding the Pen on the Knife
Protected: Reading for Uncertain Times
The War and Peace that Tolstoy Did Not Write
What a relief it was to have finished reading the epic war novel War and Peace by Leo Tolstoy! I was so happy to close the third volume shut that I shared a post on LinkedIn about how relieved I was. It took up my early morning hours – for that is when I do… Continue reading The War and Peace that Tolstoy Did Not Write
Protected: Spring Drama Reading
What it Means to Be a Woman Professional Amidst So-called Entrepreneurs in India
As an old advertising and brand communications professional in India, I realise that I am writing this post at the time of year when companies gear up for annual appraisals, promotions, increments, etc. It’s a time when employees and company leadership take stock of people’s careers, how they’re faring, what areas of weakness if any… Continue reading What it Means to Be a Woman Professional Amidst So-called Entrepreneurs in India
Protected: Reading and Adapting to Change
Creating a Climate Change Brand for UNFCCC – Part II
Last month, I shared my thoughts on how UNFCCC could leverage the power of a brand in its fundraising activity from the private sector for climate change. In that blog post, I shared my idea for a new product concept, its brand identity, as well as the brand strategy for building the new climate change… Continue reading Creating a Climate Change Brand for UNFCCC – Part II










