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Category: The Whistle Library
What it Means to Be a Woman Professional Amidst So-called Entrepreneurs in India
As an old advertising and brand communications professional in India, I realise that I am writing this post at the time of year when companies gear up for annual appraisals, promotions, increments, etc. It’s a time when employees and company leadership take stock of people’s careers, how they’re faring, what areas of weakness if any… Continue reading What it Means to Be a Woman Professional Amidst So-called Entrepreneurs in India
Protected: Reading and Adapting to Change
Creating a Climate Change Brand for UNFCCC – Part II
Last month, I shared my thoughts on how UNFCCC could leverage the power of a brand in its fundraising activity from the private sector for climate change. In that blog post, I shared my idea for a new product concept, its brand identity, as well as the brand strategy for building the new climate change… Continue reading Creating a Climate Change Brand for UNFCCC – Part II
Protected: Reading to Get You Set for 2025
Creating a Climate Change Brand for the UNFCCC – Part I
I have begun the year by saying that 2025 ought to be the year for innovations, and my blog is celebrating 25 years of the 21st century which have really been all about innovations. So, how about I start with some innovations of my own? I had written at the end of last year a… Continue reading Creating a Climate Change Brand for the UNFCCC – Part I
New Year, New Blog Logo!
It's the last day of 2024 and I thought I must share with all readers of my blog, the new brand identity I have created for Peripatetic Perch, even though I am not a designer or art director. As my blog goes into its seventh year in 2025, my new blog logo features a new… Continue reading New Year, New Blog Logo!
Protected: Reading Ahead Into 2025
What Election Year 2024 Tells Us About the State of Democracy
It was reported at the start of this year that around half the world would be voting in elections around the world in 2024! While this is in itself an interesting fact, I think even more fascinating would be the long journey that democracy has made over the past many centuries and decades across many… Continue reading What Election Year 2024 Tells Us About the State of Democracy
October, Autumn Cleaning and Remembrances
As is usual in Goa, after the monsoon ends there is always plenty of autumn cleaning required in our flat to clear away the cobwebs, dust and fungus that settle during the rainy months. This time, in October, I was struck by thoughts and remembrances of my late mother, Shantha Sundaram, my aged father’s mother… Continue reading October, Autumn Cleaning and Remembrances










