Just finished reading a couple of books by WG Sebald that I presented my aged father for his 93rd birthday last year. Dad didn’t think much of them; in fact, he said they were boring and I am not sure he even read the second book fully. Oh, too bad, I thought and decided to… Continue reading On the Unmoored Writing of WG Sebald
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Hello readers. As you know, my blog is focusing on Brandology this year as I turn my attention to the art and science of building brands in an even more concentrated manner. Having built my career in the advertising industry in India over 20 long years - would have been 40 years, if it hadn't… Continue reading New Brandology Videos!
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As many of you who have been reading my blog might know by now, I continue to be an AI sceptic. Not because I cannot see its real value and its powers, but because of the way AI is being pursued and deployed around the world. The stock-market sell-off on tech stocks globally earlier this… Continue reading Between AI Cheerleaders and Doubters
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When I was working in the advertising industry in Delhi more than 20 years ago, I used to frequent book shops – of which Delhi has many good ones – and buy and read books voraciously. However, I always had a pile of unread ones waiting to be read since there was my work in… Continue reading Sita Valles, Somebody’s Idea of a Revolutionary
It’s not exactly a New Year Resolution since I don’t believe in them. But I do intend to explore more on brands and brand-building in 2026, including mainly their connection and relationship with companies and with corporate brands. I have spent the past couple of decades thinking and working on brands – if only on… Continue reading 2026 The Year of Exploring Brands’ Corporate Connections
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Through all the confusion and chaos wreaked on the global economy with US tariffs and the wars still raging, one subject that missed global attention in 2025 is climate change. The fact that the COP30 Summit was held in November 2025 should have helped matters and concentrated minds, but apparently it was a disappointing conference.… Continue reading Why COP30 Copped Out on Fossil Fuels
Peripatetic Perch 