Protected: Reading for VUCA

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Protected: Reading to Understand the World

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Reportage as News, History, Literature?

In the days, when there is hardly any news reported from on the ground, whether in print, or on television, and much of it not believable, one wonders whatever happened to reportage, as it used to be called. Now, I am not a journalist, though I do write – in my advertising and brand communications… Continue reading Reportage as News, History, Literature?

The State of Women in India@75

Having just written about India on the occasion of our 75th Independence Day, I thought I’d also reflect on the state of women in this country, 75 years after we won independence. And because I have just completed 60 years of my life, perhaps a good way to start this discussion is to look at… Continue reading The State of Women in India@75

Tea Wellness as Part of Brand India

Many months ago, I had written a blog post as well as a SlideShare presentation on Indian companies and brands in the global arena. In it, I had shared my thoughts on how many Indian companies had gone global in operations, but hadn’t done enough to build global brands yet. I had also shared my… Continue reading Tea Wellness as Part of Brand India

Protected: Summer of Discontent 2022

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Nothing Succeeds Like Success, Until You’re Lost

In connection with my last blog post on brands in which I had written about how brands that take a long hiatus can make a comeback, I would now like to think and write about hugely successful brands that lose their way. Not that they disappear, just that they seem to be stuck in a… Continue reading Nothing Succeeds Like Success, Until You’re Lost

A Democracy Fraying @ 75

Just last year, I had written on the occasion of the start of India’s 75th year of independence, about the long, Sisyphean journey our country had taken to reach where we are today. And about the challenges that remain. I had written it also from the point of view of our own personal experiences as… Continue reading A Democracy Fraying @ 75

Sleazy Potboiler After Potter

If anyone could go one better in fiction after the Harry Potter books, it ought to have been JK Rowling herself. Sadly, The Casual Vacancy has to go down as her worst book, and I haven’t checked if she’s written any since. My father bought The Casual Vacancy – that too, a hardback – a… Continue reading Sleazy Potboiler After Potter