In India, our festive season got off to a start last month with Ganesh Chaturthi and Onam, and there’s plenty more to follow. We always hear of companies talking about their plans for the festive season and how they intend to boost sales of their products through festive discounts. Even otherwise, we always hear businesses,… Continue reading The Festive Season Economy: Bargains, Bling and BOGOF
It is a couple of years since the world said goodbye to the Covid-19 pandemic and made an attempt to get back to business and revive economic growth. Admittedly, from all the reporting on business and economic news, we are still in a tentative soft-landing phase, and monetary policy is still in a wait and… Continue reading Pivoting To the New Economy
In my previous blog post, I had written about the consumer durables industry and how it is cluttered and commoditised with very little brand differentiation. Well, the consumer electronics industry is one part of the large consumer durables category, and it is usually known to feature the latest technology in audio and video equipment, mobile… Continue reading Where is Brand Differentiation in Consumer Electronics?
When you consider that the Indian advertising and marketing industry is exploring a new system of consumer classification based on ownership of consumer durables according to Rama Bijapurkar who has written about it in her new book, Lilliput Land, which I have reviewed on my blog, it makes sense to look at the state of… Continue reading How Consumer Durables Can Avoid Commoditisation
The last of this year’s big elections are a few months away, and they will be the biggest one to watch as always. This is because what happens in America affects the entire world, especially on the economic front. The country is not only the world’s largest economy, but one with the largest influence in… Continue reading Why the American Economy Might Never Get What It Needs
We are in the midst of that time of the year, when the world decides to take a break from work. From our usual business and home routines. Summer vacations are a part and parcel of our lives from when we were little and had breaks from school. To spend time with family. To travel… Continue reading Discovering Our Solstice Selves in Summer
2024 happens to be an epic year of elections around the world. It is said that more than half the world will be electing their governments this year. If there is one thing they have brought into sharp focus once again, it is how divided we are as a people. This is not a new… Continue reading Extreme Divisions Fracturing Our World
The idea for this article was triggered by posts I have been seeing on LinkedIn about creative strategy. In these posts, they invite “expert answers” from industry professionals on various aspects of creative strategy. It is amazing that many people in the advertising, brand communications and marketing industries seem to think that it is a… Continue reading What is Creative Strategy?
Not only are we past halfway through 2024, we are still digesting the full Union Budget for FY 25 post the Indian parliamentary elections held a few months ago when the NDA government has begun its third term, albeit as a coalition government this time around. We are also in the midst of the corporate… Continue reading Supercharging the Indian Economy
Since we are in Euro UEFA season, the metaphor is hard to resist. Especially as France reportedly made it to the round of 8 without scoring a single proper goal in this entire championship, but was helped by own goals and penalties. Since the country is also in the midst of snap elections called by… Continue reading Is Macron’s Gamble an Own Goal for the Far-Right?
Peripatetic Perch 