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Protected: Winding-Down-2023 Reading
Category: Brands
What a Bonanza of Cricket and Advertising!
The ICC ODI Cricket World Cup could not have come to India at a more opportune time. Just when the country’s economy is weathering the global slowdown and actually growing at a decent clip, it could do with a booster dose of high energy sporting action and consumption. Just when beleaguered Disney Star is recovering… Continue reading What a Bonanza of Cricket and Advertising!
Have Consumers Changed the Way They Make Brand Decisions?
In the old days when I was still a cub copywriter in the advertising industry in India – which is around 35-40 years ago – the prevailing marketing wisdom was that the consumer or customer is the one who makes the biggest decisions on brands. “Customer is King” was always heard at meetings, in conference… Continue reading Have Consumers Changed the Way They Make Brand Decisions?
The Generational Impact Generative AI Could Have on Work
For years and maybe even decades, technology experts and think-tanks have been warning us of the impact of automation and AI on work, skills and jobs. McKinsey, in its 2017 report on the Future of Work, which I had written about and shared on my blog in 2019, had indicated what kinds of jobs and… Continue reading The Generational Impact Generative AI Could Have on Work
Airlines as Image-Builders of Countries
In my previous blog post, I had written about airlines as world connectors, providing an important economic and cultural link between countries and their people. And in it, I tried to create and recommend a new brand strategy for British Airways, already an image-builder for Britain as well as a world connector. I had envisaged… Continue reading Airlines as Image-Builders of Countries
Airlines as Connectors of the World
We think of airlines as transportation, and also in the context of tourism, but rarely as providers of international connectivity, as vital as telecommunications and the internet. And even more rarely do we think of them as performing an important economic function, not even in today’s globalized and highly connected world. They are critical not… Continue reading Airlines as Connectors of the World
Technology or Brand, Which Comes First?
With all the excessive focus on technology in the times that we live in, it’s easy for companies to lose sight of brands, and consumer connection. These days particularly AI is the focus of so much attention, that I fear at least my industry of advertising and brand communications is getting carried away by all… Continue reading Technology or Brand, Which Comes First?
How Market Leaders Can Sustain Growth Against New Headwinds
We have all seen many businesses scale up and grow in their early years and become market leaders. That is to say they acquire the largest market share in the industry. That continues for a few years, or perhaps even decades, until they hit some kind of roadblock. The roadblock could be of many kinds,… Continue reading How Market Leaders Can Sustain Growth Against New Headwinds
Elevating Indian Handicrafts into our Luxury Industry
It is by now a well-worn cliché that India’s rich cultural heritage lives in her handicrafts. The skills of millions of artisans from all across our vast country go to make some of the most beautiful objects, or more accurately objét d’art. Many of these are prized, rare skills that go back several generations. A… Continue reading Elevating Indian Handicrafts into our Luxury Industry
Indian Premier League and Opportunities for Brand Building
With the latest and the 15th season of the Indian Premier League having just concluded end of last month, I decided to give some thought to the IPL and the opportunities it presents for brand-building, at various levels. You could say that the game of cricket itself is something of a religion in India, and… Continue reading Indian Premier League and Opportunities for Brand Building
Peripatetic Perch 