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Protected: Staying Human in the World of AI
Category: Culture
Rebrand, Refresh, Rethink – the What and Why of Change
These days, there is a lot of discussion on rebranding, brand refresh and brand rethink in the advertising and brand communications industry. Not sure that is a good sign, because ideally brands ought to be consistent in their product offerings as well as in the way they relate to consumers. In fact, an article shared… Continue reading Rebrand, Refresh, Rethink – the What and Why of Change
When Democracy Itself Becomes a Distraction
With more state elections in India this year and then, the parliamentary elections next year, India is once more in election mode. Many are billing the assembly elections the semi-final before the finals in 2024. As far as the ruling BJP party is concerned, that could well be true. The first round of the semi-finals… Continue reading When Democracy Itself Becomes a Distraction
Aukus-Pocus and All That Quad
A trilateral meeting in San Francisco made international news quietly, if that is possible, a few weeks ago. Australia, UK and the US, part of the trilateral group AUKUS, announced a nuclear-powered submarine that the US will help Australia deploy in the Pacific. The news died as quietly as it broke. Not too many seemed… Continue reading Aukus-Pocus and All That Quad
Colour-conscious, Are We?
I have observed many new conscious biases and prejudices in the world of work for so many years now, that I wonder if this is just a trend or something more enduring. If it’s the latter, we ought to have reasons to be seriously concerned. It is recent, irrational and to that extent speaks of… Continue reading Colour-conscious, Are We?
Protests Around the World and What They Portend
As the world tries to get back to normal business after three years of a pandemic, it appears that people are in the mood to take to the streets and protest. From UK and France to Mexico and Israel, people are demanding their fair share of economic and political rights. Not content with all the… Continue reading Protests Around the World and What They Portend
How a Brand Can Revitalise a Company
My last blog post on brands was about brands that possess revival power and how to spot these wizard brands in your company’s brand portfolio. In that context, I had shared my thoughts and ideas on how Passport Scotch Whisky from Pernod Ricard can tweak its brand strategy and along with a new brand campaign,… Continue reading How a Brand Can Revitalise a Company
Protected: Spring-Reading for Clarity
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Inflation: Up, up and away!
Since the world’s major economies reopened after Covid-related lockdowns, they have been heating up, what with pent-up demand, consumers on a spending spree, travelling, dining out and catching up on a host of social activities that were not possible during lockdowns. All that heated spending and pent-up demand, with supply chains not catching up, led… Continue reading Inflation: Up, up and away!
Stalemate in Ukraine Crisis, with America the Only Winner.
As the Ukraine-Russia conflict drags into the second year, any chance of a quick end to the war recedes further away from us into the distance. If anything, 2023 began with a ratcheting up of the call for more arms from Ukraine and the west scrambling to make more military equipment available. Zelensky has been… Continue reading Stalemate in Ukraine Crisis, with America the Only Winner.
Peripatetic Perch 