I don’t know about you, but I don’t think political campaigning has reached this kind of feverish pitch and frenzy as during this 2024 parliamentary election in India. Most of it has to do with what else is happening around election time, I think. Such as ED and CBI interrogations and arrests of politicians most… Continue reading Media’s Role and Responsibility in Election Time
Sometime during the Covid-19 pandemic – not a great time for wining and dining, or travel and socialising – I had put my thoughts down on a corporate brand strategy for Pernod Ricard, the world’s No. 2 wines and spirits company. I wrote and shared this on my blog along with corporate campaigns for the… Continue reading Pernod Ricard and Seagram: Reconsidering the Brand Relationship
Having read Rama Bijapurkar’s first book, We Are Like This Only way back in 2007-08 in Delhi, I was looking forward to reading this new book of hers called Lilliput Land: How Small is Driving India’s Mega Consumption Story. In her first book, she delves into why foreign companies find Indian consumers hard to fathom… Continue reading Lilliput Land Big on Message, Short on Meaning
There is no excerpt because this is a protected post.
It’s been a long time since I wrote about the European economy, although I do mention it whenever I write about the global economy. The reason I think it needs a dedicated piece this time is because I think that the continent is too caught up in too many things at the moment and the… Continue reading Amid War and Elections, What About Europe’s Economy?
The election juggernaut has begun to roll in India, with the Election Commission announcing the election dates just last week. Hundreds of political parties had already started preparing their candidates list and campaigning months before. In this loud and raucous democracy that we have in India, even the news channels have nothing but politicians campaigning… Continue reading In Big Election Year, Old Wine in Old Bottle
While the title of this article might shock many of you, this is clearly not my intention. The idea, rather, is to assess the state of India’s state sector in the economy over the past many decades and see how they are faring as well as how many are still required in today’s business and… Continue reading Does India Need Public Sector Enterprises?
2020-21 was the year of the decadal census for many countries, including India, as I wrote in a blog post at the time. It was also the year of the dreadful Covid-19 pandemic across the world and India too had introduced strict lockdowns. This, and social distancing norms being enforced meant that the census could… Continue reading How India Loses by Not Holding a Census
It’s been at least a couple of decades that we have been hearing about the falling circulation and readership of print publications in India and around the world. We know it is largely due to the arrival of the digital medium, and for many of the initial years, digital publications were free to read. Unfortunately,… Continue reading In Advertising vs Subscription Debate, Many Losers
There is no excerpt because this is a protected post.
Peripatetic Perch 