The ICC ODI Cricket World Cup could not have come to India at a more opportune time. Just when the country’s economy is weathering the global slowdown and actually growing at a decent clip, it could do with a booster dose of high energy sporting action and consumption. Just when beleaguered Disney Star is recovering… Continue reading What a Bonanza of Cricket and Advertising!
I remember digital media being the shiny new thing on the horizon, the year Apple launched the iPhone and the smartphone era was born. That was 2007, and there have been plenty of disruption and changes since then. Much water has flowed under the digital bridge and nowhere more so, than in the advertising landscape.… Continue reading What the Digital Medium Needs, To Be a True Brand-building Medium
Merely a decade ago, we were barely recovering from the 2008 Financial Crisis. Most of the world was still reeling from the domino effect it sent across the world through the global financial system. Even countries that were not part of the globalized world of finance were impacted through the effects it had on trade… Continue reading Crises Make Us Hope for Change
As an advertising and brand communications professional from the days of adverts in column centimetres and VHS tapes and DVDs, I have to admit I am a little overwhelmed in the age of digital and social media communications. For starters, nothing communicates “excess” more to me. The age of the internet is supposed to have… Continue reading Building Brands in the Digital Age
Peripatetic Perch 