I have been writing on the travails of the advertising industry on my blog for the past couple of years at least. These are based on my observations from the outside, since my career in advertising in India was wrecked over two decades ago by unprofessional organisations. These problems have now reached an existential crisis… Continue reading How the Advertising Industry Can Reinvent Itself
As an advertising and brand communications professional who has been observing and working on brands for many decades, it strikes me that there are many industries and indeed companies in India that are ripe for market segmentation. In marketing, of course, that would mean tailoring specific products/brands to meet the specific requirements of select groups… Continue reading Market Segmentation: Different Strokes for Different Folks
Hello and welcome to the third of my Owl Wisdom Podcasts. This March 2020 edition focuses on the concept of stakeholder capitalism that is gaining ground around the world. Most importantly in the US, the hotbed of laissez faire capitalism, and also in parts of Western Europe. In this edition I look at the origins… Continue reading Stakeholder Capitalism, What’s at Stake and Why: Owl Wisdom Podcast
Peripatetic Perch 