Recently, I wrote on my blog that I had ordered a copy of Michael E Porter’s book, Competitive Advantage along with Peter Drucker’s Practice of Management. I have written about the first, though not as a book review because it wouldn’t have been fair to Drucker. As far as Michael Porter’s book is concerned, I… Continue reading Brands and Competitive Advantage
Tag: Corporate strategy
Building, Managing and Measuring Brands
In one of my recent blog posts, I said I would like to read David Aaker and Kevin Lane Keller and I am glad to say that I have just finished reading Aaker’s Building Strong Brands that I ordered from Amazon. A lot of it was familiar territory to a seasoned advertising professional like me,… Continue reading Building, Managing and Measuring Brands