As someone who has worked in the advertising industry in India for decades, I am always surprised by how few companies think of themselves as brands. Not just in India, but across the world. The few who do, think of it in terms of slapping on a corporate logo at the end of a brand… Continue reading Building a Corporate Brand Requires a Change in Mindset
At the start of the Covid pandemic, we all faced shortages at grocery supermarkets and while some of it was due to panic buying, the main culprit was supply shortages due to lockdowns imposed. It has been widely reported that due to lockdowns as well as economic and job uncertainty, many consumers were forced to… Continue reading Open to the World, Covid or Not
What a delightful surprise, to read an author and discover that you have been speaking the language that he spent years studying, throughout your career. That was how I felt, having finished reading Roland Barthes’ Mythologies. In what is probably his best-known work, Roland Barthes takes a microscope to popular cultural phenomena and analyses -… Continue reading Of Language, Myths, and Roland Barthes
Peripatetic Perch 