The history of advertising and marketing is probably littered with scores of cases of companies and brands that began with a brilliant invention, but then petered out somewhere along the way. I have myself written about brands like Kodak, Nokia and Philips CDs in my older blog posts, and I am sure there are many… Continue reading Is Being a Pioneer Brand Good Enough?
When I last wrote about the Israel-Hamas War, it was about ordinary Gazans being hounded out of Gaza. That was five months ago. In a mere 5 months, how much the war in the Middle-East has escalated and spread into a wider regional conflict is unbelievable! It is now a year since the Israel-Hamas conflict… Continue reading Free-for-all Wars with No End in Sight
In India, our festive season got off to a start last month with Ganesh Chaturthi and Onam, and there’s plenty more to follow. We always hear of companies talking about their plans for the festive season and how they intend to boost sales of their products through festive discounts. Even otherwise, we always hear businesses,… Continue reading The Festive Season Economy: Bargains, Bling and BOGOF
There is no excerpt because this is a protected post.
I finished reading two more books in my aged father’s home library in Goa, this time on religion and spirituality. Actually, I read these before the two Gandhi books that I wrote about last month, but decided to write about them later. Needless to add, both these books on religion strike me as complete mischief… Continue reading Mischief In the Name of Religion and Spirituality
It is a couple of years since the world said goodbye to the Covid-19 pandemic and made an attempt to get back to business and revive economic growth. Admittedly, from all the reporting on business and economic news, we are still in a tentative soft-landing phase, and monetary policy is still in a wait and… Continue reading Pivoting To the New Economy
Having concluded the marathon general elections in India just a few months ago which threw up a split verdict, one expected that the nation would quickly get down to business. To matters such as unemployment and inflation that need immediate attention as well as policies that will help revive private investment. Instead, we find ourselves… Continue reading The Circus-like National Discourse in India
In my previous blog post, I had written about the consumer durables industry and how it is cluttered and commoditised with very little brand differentiation. Well, the consumer electronics industry is one part of the large consumer durables category, and it is usually known to feature the latest technology in audio and video equipment, mobile… Continue reading Where is Brand Differentiation in Consumer Electronics?
When you consider that the Indian advertising and marketing industry is exploring a new system of consumer classification based on ownership of consumer durables according to Rama Bijapurkar who has written about it in her new book, Lilliput Land, which I have reviewed on my blog, it makes sense to look at the state of… Continue reading How Consumer Durables Can Avoid Commoditisation
After reading all three volumes of Mahatma Gandhi’s Moral and Political Writings edited by Raghavan Iyer, which belong to my aged father and about which I wrote a blog post not too long ago, I thought it’s time to read about his thoughts on Hinduism and women. The two slim books, What Is Hinduism? and… Continue reading Gandhiji, Hinduism and Women
Peripatetic Perch 