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Protected: Catching Up With the World
Category: The Whistle Library
Time for Advertising’s Seasoned Professionals to Save the Industry
It’s that time of the year again, when the world’s advertising industry flocks to Cannes to bask in the sunshine that the French Riviera offers as well as in the limelight of international awards for creativity. And as I had written last year, this year too Cannes seems to revolve around AI and more AI,… Continue reading Time for Advertising’s Seasoned Professionals to Save the Industry
Protected: Summer of 2024: Changes Everywhere
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Us, Them, The World, Comparatively Speaking
It is in the spirit of this age and our times that we resort to making comparisons all the time. About anything and everything. In the 60 and more long years of my life, I have never encountered so much of this, as in the past couple of decades. It’s something about the 21st century… Continue reading Us, Them, The World, Comparatively Speaking
Protected: Reading In a Fragmented World
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Can We Change the Direction of The Coming Wave?
Just finished reading an absorbing book on AI by one of its leading practitioners, and I was hoping it wouldn’t be one of those rapturous, ra-ra kind of books on the subject. Thankfully, The Coming Wave by Mustafa Suleyman, founder of DeepMind which Google acquired, and Inflection AI, isn’t one of those kinds of books;… Continue reading Can We Change the Direction of The Coming Wave?
Protected: Understanding a World Divided
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Lilliput Land Big on Message, Short on Meaning
Having read Rama Bijapurkar’s first book, We Are Like This Only way back in 2007-08 in Delhi, I was looking forward to reading this new book of hers called Lilliput Land: How Small is Driving India’s Mega Consumption Story. In her first book, she delves into why foreign companies find Indian consumers hard to fathom… Continue reading Lilliput Land Big on Message, Short on Meaning
Protected: Reading For an Uneasy Spring
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In Advertising vs Subscription Debate, Many Losers
It’s been at least a couple of decades that we have been hearing about the falling circulation and readership of print publications in India and around the world. We know it is largely due to the arrival of the digital medium, and for many of the initial years, digital publications were free to read. Unfortunately,… Continue reading In Advertising vs Subscription Debate, Many Losers
Peripatetic Perch 