Exiled with My Thoughts and Ideas on Brands

It’s been such a long hibernation and hiatus in my career, that I have even stopped thinking about it. Though I can’t afford to not think about it, with aged parents to care for, and with whom I now live in Goa. It seems like an eternity since I heard the bustle of an office;… Continue reading Exiled with My Thoughts and Ideas on Brands

Work, Leisure and the Covid Economy: Owl Wisdom Podcast

As the world slowly gets back to work, and as many continue to work from home, I thought I'd share my thoughts on work, leisure and the Covid economy. It was prompted in part by my reading Thorstein Veblen's Theory of The Leisure Class in which he talks of how the leisure class came into… Continue reading Work, Leisure and the Covid Economy: Owl Wisdom Podcast

Why Brandthink Needs Imagination

As someone who has a scientific temperament and is a rationalist, I tend to always approach a problem in a rational, scientific way. Or at least, I always prefer to, circumstances permitting. And it’s one of the many reasons I think strategically on advertising and brand communication matters, even though I have spent my entire… Continue reading Why Brandthink Needs Imagination

Corporate Brands and the Idea of Renewal

Right now, with Covid-19 wreaking havoc across the world, launching a new brand or embarking on a new future would be the last thing on people’s minds. Yet, think about the new future that awaits Britain at the end of this year. It will be a whole new world of business, living and working that… Continue reading Corporate Brands and the Idea of Renewal

Health of India Inc During Covid-19

After one of the longest and the most severe Covid-related lockdowns, how is the reopening of the Indian economy faring so far? And what is the news from India Inc so far telling us about its health and that of the economy? Well, if the lockdown was nationwide, the reopening has been not just phased,… Continue reading Health of India Inc During Covid-19

Something of Kipling, Sans the Colonialist

Many months ago, I spied a copy of Rudyard Kipling’s autobiography at my parents’ flat in Goa and I was puzzled because I couldn’t imagine my father ever buying a copy of Kipling’s book, unless forced to! It turns out that it belonged to my grandfather, another avid reader. I decided I must read it… Continue reading Something of Kipling, Sans the Colonialist

Countries as Brands: Owl Wisdom Podcast

In this edition of the Owl Wisdom Podcast, I would like to talk about brands, which is linked to my profession of advertising and brand communications. However, this time the focus is on countries as brands. I have always believed that countries too are brands, though in a different way from companies, products and services.… Continue reading Countries as Brands: Owl Wisdom Podcast

Till Brexit Do Them Part

Like most countries around the world, Britain too has been caught in the grip of the coronavirus pandemic for the past many months. However, now that the country has reopened on the 4th of July, it will have to finally tackle the other challenge facing it: Brexit. And while nobody knows how long Covid-19 will… Continue reading Till Brexit Do Them Part

Census in The Time of Covid

At the time of writing this piece at home in Goa, Covid-19 rages on in towns and cities across India and around the world. There are fresh cases here as well, and it is hard to keep track of the number of Covid-19 cases and deaths, as they accelerate with every passing day in India.… Continue reading Census in The Time of Covid

Writings on the Wall #9: Equality

As the world comes to terms with the Covid-19 pandemic, other demons are also rearing their ugly heads. Racial and religious divides that are polarising countries even more, if that were possible. Right now, the US is in the grip of racial tensions sparked off by yet another killing of an unarmed Black man by… Continue reading Writings on the Wall #9: Equality