While the connection between product sales or revenue and corporate performance is obvious and better understood in the world of business, the connection between brands and company performance is not so clear. This is because it is not a direct one. A recent post on LinkedIn and a comment to the post – to which… Continue reading Exploring the Connection Between Brands and Corporate Performance
As the United States of America votes in this most historic and significant of elections in recent history, perhaps we will get to see once again just how divided and polarised the country is. Because it is once again about two competing visions for America, as have the previous two US presidential elections been. Because… Continue reading US and Global Economy on the Brink
We’re into the last quarter of 2024, the year of anticipated slowdown in the global economy. While we’re still awaiting the September quarter GDP growth figures for major economies around the world, it might be safe to say that the worst has been averted. That there isn’t a recession waiting around the corner. A few… Continue reading Reading the Slo-Mo Global Economy
The history of advertising and marketing is probably littered with scores of cases of companies and brands that began with a brilliant invention, but then petered out somewhere along the way. I have myself written about brands like Kodak, Nokia and Philips CDs in my older blog posts, and I am sure there are many… Continue reading Is Being a Pioneer Brand Good Enough?
When I last wrote about the Israel-Hamas War, it was about ordinary Gazans being hounded out of Gaza. That was five months ago. In a mere 5 months, how much the war in the Middle-East has escalated and spread into a wider regional conflict is unbelievable! It is now a year since the Israel-Hamas conflict… Continue reading Free-for-all Wars with No End in Sight
There is no excerpt because this is a protected post.
It is a couple of years since the world said goodbye to the Covid-19 pandemic and made an attempt to get back to business and revive economic growth. Admittedly, from all the reporting on business and economic news, we are still in a tentative soft-landing phase, and monetary policy is still in a wait and… Continue reading Pivoting To the New Economy
In my previous blog post, I had written about the consumer durables industry and how it is cluttered and commoditised with very little brand differentiation. Well, the consumer electronics industry is one part of the large consumer durables category, and it is usually known to feature the latest technology in audio and video equipment, mobile… Continue reading Where is Brand Differentiation in Consumer Electronics?
The last of this year’s big elections are a few months away, and they will be the biggest one to watch as always. This is because what happens in America affects the entire world, especially on the economic front. The country is not only the world’s largest economy, but one with the largest influence in… Continue reading Why the American Economy Might Never Get What It Needs
We are in the midst of that time of the year, when the world decides to take a break from work. From our usual business and home routines. Summer vacations are a part and parcel of our lives from when we were little and had breaks from school. To spend time with family. To travel… Continue reading Discovering Our Solstice Selves in Summer
Peripatetic Perch 