In my previous blog post, I had written about airlines as world connectors, providing an important economic and cultural link between countries and their people. And in it, I tried to create and recommend a new brand strategy for British Airways, already an image-builder for Britain as well as a world connector. I had envisaged… Continue reading Airlines as Image-Builders of Countries
We think of airlines as transportation, and also in the context of tourism, but rarely as providers of international connectivity, as vital as telecommunications and the internet. And even more rarely do we think of them as performing an important economic function, not even in today’s globalized and highly connected world. They are critical not… Continue reading Airlines as Connectors of the World
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As central bankers from around the world converge at Wyoming for their annual Jackson Hole conference in August, the question that struck me is should it be their responsibility alone to fight consumer price inflation that is raging across many parts of the world. Of course, a lot depends on what kind of inflation it… Continue reading Should Monetary Policy Alone Fight Inflation?
Almost two years after the waning of the Covid pandemic and a year and a half of the conflict in Ukraine, the world is still fighting consumer price inflation in most parts of the world. That continues to be the biggest obstacle to growth and economic recovery, as consumers cut back their spending, especially on… Continue reading The Fractious State of the Global Economy
With all the excessive focus on technology in the times that we live in, it’s easy for companies to lose sight of brands, and consumer connection. These days particularly AI is the focus of so much attention, that I fear at least my industry of advertising and brand communications is getting carried away by all… Continue reading Technology or Brand, Which Comes First?
The current semiconductor competition between US and China is fast threatening to morph into a larger Cold War of the 21st Century as I have written before on my blog. It is part of the continuation of the Trump-era tariff and trade wars that the two superpowers engaged in, in a tit-for-tat raising of tariffs… Continue reading Why the US-China Eco-Tech War is Dangerous for the Global Economy
During the past couple of weeks, the world has seen such extreme weather events that I wonder if it isn’t high time, we looked at the economic consequences of climate change more seriously. The news has been full of terrible natural disasters such as floods caused by extremely high rainfall, wildfires and even if we… Continue reading Can the Global Economy Weather Climate Change?
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It’s June 2023 and the third summer after Covid lockdowns were relaxed in most parts of the world, and when economies began emerging out of the pandemic crisis. It’s also the third year, therefore, of anomalies in economic data correcting themselves, thanks to base effects both positive and negative tapering off. They haven’t entirely disappeared,… Continue reading How the Global Economy is Recovering from Post-Pandemic Effects
Peripatetic Perch 